artsapimp — Thu, 23 Jun 2005 16:01:05 +0000

I posted that last message before I saw the one from chris. I know his formula is pretty simple. Does anyone else have a guideline they use for optimization?

artsapimp — Thu, 23 Jun 2005 15:34:55 +0000

article is dated 4/19/05.

So is there a standard "best" way to optimize a website for the search engines?

chrishirst — Thu, 23 Jun 2005 15:33:29 +0000

just the usual formula crap from the usual suspects.

Following this kind of algo chasing stuff is why there is a sudden rush of threads at places like SEOChat, WMW, SEW etc asking "why has my site disappeared now Google have updated" every time there is an update.

Build a site for visitors using correct page structure and markup. It takes a little longer for results to show, but the site won't disappear every few weeks then you have to mess about with the latest and greatest "secret" to Google rankings.

Roo — Thu, 23 Jun 2005 15:19:15 +0000

Okay, but you should be setting table cell background images in css and calling them via td class= What is the date of the article you read? Is it old? Is the person who wrote it coding to standards?

Personally, I've never heard of including alt with images used *table cell backgrounds* even when it was common back in html 4.0.

To say that your logo *should* be a table cell background is just totally wrong. That's the most rediculoous thing I've heard in a long time.

artsapimp — Thu, 23 Jun 2005 14:08:44 +0000

Quote:
The very top of your body has your Web page graphic set as the background of a cell. The alt text is set only to the key word/phrase on which you are focusing (in our case, "Dog Training").

This is the text from the article. In the article the word background is set to italics.

The article is "How to Steal to the Top of Google, part 1". I have attached a link incase anyone wants to discuss any other problems they might have listed.

http://www.seochat.com/c/a/Google-Optimization-Help/How-to-Steal-to-the-Top-of-Google-part-1/

chrishirst — Thu, 23 Jun 2005 13:25:58 +0000

alt attribute

Busy — Thu, 23 Jun 2005 10:07:18 +0000

I think it should read: the top image on your site should be your logo with alt tag, possibly place in a table (or standalone or via CSS).

Tables can have titles and summarys but not alt tags. Search do not reference title or summary tags.

Is bad advice putting logo as background for many reasons, one is printing (backgrounds are mostly off by default), so unless it prints out the web address or you have your name elsewhere no one will know where they printed it from.

chrishirst — Thu, 23 Jun 2005 05:33:52 +0000

And another search engine myth is born !!!

demonhale — Thu, 23 Jun 2005 01:40:00 +0000

best to put search keywords inside META Tags though...