Megan — Fri, 21 May 2004 18:22:16 +0000

I like the three new ones. Especially the middle one with the orange "e". What if you had the l in "international" connected to the e?

Greg has a good point as well. With the e treated separately it gives me the impression that the name is pronounced P-shell-e rather than P-shell. I don't know which is correct.

Greg K — Fri, 21 May 2004 16:07:28 +0000

I don't know if it is just my area, but around here we get flooded with check cashing companies, and when I see the logos with the checkmark in them, that is the first thing that comes to mind.

How is the name of the company pronounced? I think that would make a big difference in how I would feel about the titled "e", with the e a different color and tilted, makes me think the "e" sound is another sylable at the end of the name.

Of the ones with the tilted "e", I prefer the International on a separate line. with all one line, I see the "e" as not so much part of the name, makes me feel like it's just another logo getting the "e" for ecommerce in there to try to sound modern. Kinda like a few years ago when so many companies switched to an oval "orbital" look. Says to me "we are trying to fit in".

Of course take in mind that I'm the type that when I see an infomercial, watch it for the humor factor becasue of the "hype". Most of what seems to work in the marketing world, I don't get LOL.

-Greg

Busy — Thu, 20 May 2004 23:14:26 +0000

Gee confuse me why don't ya lol - you've added more images, the post above was for your post bottom of last page.

If you do use the globe dont forget NZ hehe just kidding

nicora — Thu, 20 May 2004 23:03:40 +0000

I'm going to have to fiddle with the globe idea, I think I can get that to work - good idea Busy! I'll check back tomorrow, cheers for today, and thanks!

Busy — Thu, 20 May 2004 22:59:29 +0000

what about the globe with the arrows over top as if to show 'there and back'

Out of the new ones, I'd pick #1 and #3 - seem to attract me to them the most

nicora — Thu, 20 May 2004 22:47:44 +0000

These are my fav's

http://64.185.116.132/pchelle/work/

nicora — Thu, 20 May 2004 22:31:50 +0000

*New update*

http://64.185.116.132/pchelle/work/logo%5F3/

nicora — Thu, 20 May 2004 21:27:28 +0000

Good points everyone!

The client liked #1 and #2 the best. The "v" he thought was too big, and I agree.

I have posted a second round of concepts including the color scheme and logo's the client liked (not my choice for color scheme)

http://64.185.116.132/pchelle/work/logo%5F2/

Suzanne, I did shrink them down, and yes, I can see the length being a problem as well. Thing is now I have him hooked on the e to international transition. This is only the second round revision, so I'm going to play with it some more and post probably again tomorrow. You guys are a big help, thanks a bunch!

mjs416 — Thu, 20 May 2004 18:49:45 +0000

Agreed. #5. I like the colors of it.

Suzanne — Thu, 20 May 2004 15:33:10 +0000

Megan's right about the globe! I did one recently where I redeveloped their logo, but they didn't want to lose the globe. The original globe was atrocious.

Still, the balance of #5 is better than some of the others.

I think the logos in general are too long and thin. Both in print and on the web, they are going to take up a lot of space without a lot of payback.

While I'm annoying you, how about making some smaller versions alongside? You may find that what looks good large fails to show up smaller.