Roo — Fri, 05 Dec 2003 19:24:04 +0000

Oh I forgot the 2nd half of the question!

I haven't had a whole lot of oppotunities to design just logos, but what I do for practice is make stuff up and then design a logo for what I've concoccted in my mind.

No kickass logos here as of yet.

Roo — Fri, 05 Dec 2003 19:01:09 +0000

This is something I've been thinking about a lot lately.

Although I'm not sure I can name a favorite I can make some comments.

The Nike swoop...yeah, yeah I know......but stepping back from the huge marketing campaigns that have etched that logo in our brains......

It's fluid movment to me signifies just that....movement....it says 'get up off your duff'. The swoop alone says 'just do it.'

Timeless logos such as Pepsi's red white and blue circle...been around forever...again stepping back from the marketing, it's simple, it's bold, it's refreshing.

Lately I've been looking closly at logos where the text is the focal point. When I go to my basement to smoke I'm looking at a box of Ball jelly jars. This is a logo that isn't hugely marketed, yet it too has withstood the test of time. It's just slanted text with a swoopy sort of line under it.

Boy, one thing clients sure get confused about is that difference between 'logo' and 'header image'.

Logo design isn't easy...well kickass logo design isn't easy anyway.

cordedpoodle — Fri, 05 Dec 2003 18:46:43 +0000

Very cool replies. I'm surprized more people aren't into this kind of examination.

Suzanne — Fri, 05 Dec 2003 17:38:54 +0000

One of the biggest things about Logos is that they aren't title art with the name, but rather are more symbolic. They can and do contain letterforms, but they don't have to.

http://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=logo+design+theory has a lot more to offer than in previous years. I remember starting out and really struggling with identifying bits in a logo and not being able to find many references.

http://www.4guys.com/essays_evolution.cfm this one is one of my favourites.

I also really like watching logo revision contests and watching the evolution of of larger company logos, such as: http://www.cn.ca/companyinfo/history/en_aboutlogo.shtml

Megan — Fri, 05 Dec 2003 14:17:26 +0000

I have an old article at home listing the 100 best logos. I'll have to dig it up if I remember. Logo design is actually a much more complicated process than most of us would believe. The real pros get into really minute details about how certain forms represent the company and what sort of messages they convey. I'd like to read more about that actually.