disaster-master — Wed, 29 Aug 2001 06:55:39 +0000

Thanks Suzanne.
That was an excellent description. You are brilliant!

Serif v. Sans-serif

Suzanne — Wed, 29 Aug 2001 06:43:34 +0000

Quick definitions:

Serif fonts have little ticks on the ends -- like Times New Roman, Georgia, Garamond, et cetera.

Sans-serif fonts have absolutely no little bits on the ends of the letters at all, like verdana, arial, helvetica, et cetera.

Semi-serif fonts have bends on the ends of the letters that SUGGEST serifs, but aren't, like Trebuchet MS.

Fantasy fonts, cursive fonts, et cetera are all different types of fonts like hand writing, goofy shapes, weird shapes, dingbats, and more.

For a logo, you don't HAVE to mix the types; most logos, in fact, have one font style. Think FedEx, UHaul, IBM, Microsoft, et cetera -- one font style. A true logo is more than the company name written in a font. FedEx, for example, has an arrow in it, UHaul has the illusion of movement, IBM has lines through it and Microsoft has that thingee.

For the most part, do what looks good. And get lots and lots of feedback!

Suzanne