Megan — Thu, 22 Jun 2000 14:20:00 +0000

Eeek! This looks very, very amateurish. I think that one of the most important things for an e-commerce site is to earn the trust of your visitors. This is not going to do it.

I suggest that you visit other e-commerce sites to get an idea of what others are doing. You don't seem to be considering a lot of the basic rules of web design: have a menu on every page (once I click on "baseball" I can't get back to the main page), have a logo on every page (you just have that "Officially Lisenced Sports Products" think which isn't too unique). Think about your colour scheme. DOn't use fuzzy/poor quality graphics...

Get rid of the frames alltogether - you'll want to maximize your chances of search engine placement - the more pages you have the more likely you are to show up in some search engine's listings. That's another reason why it's important to have a menu on every page - so if people enter your site from one of the secondary pages they can easily get to other sections of the site. For the same reasons, have a unique title for each page.

quote:THE LARGEST SELECTION OF LICENSED SPORTS
PRODUCTS ON THE WEB! .... This is the place to get all, and we mean all

Are you sure?

quote:Most orders shipped in 24 hours!

Don't say "most" - it doesn't sound very reliable. Say that you ship within 24 hours and make sure that happens.

Spell "Sports" properly in your name - "Sporttz" sound very unprofessional. Oh, I see, that's your domain name. Well, use it not some other ambiguous title.

Goth_Girl — Wed, 21 Jun 2000 20:09:00 +0000

Yes, the logo looks like a banner. Most people will just ignore it, and I don't think you want that. And the borders have to go.

You have three navs on the main page: top, bottom, and left. Try cutting that down. Maybe make some buttons for the left nav and trash the other two...or at least the top one.

Weird, there is a white space at the bottom between "Most orders shipped in 24 hours" and "For more information about...", and when I put my mouse over this white space, I show a link to specials.html . Is this a messed-up graphic or something?

I'm not a sports person so I can't go too much into it. But the design doesn't seem very appealing to me. It seems like a SPAM email I'd get. Try making it...smoother. Not so in-your-face.

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Goth Girl
"If you close your eyes in the darkness, you can see many things."

Justin S — Wed, 21 Jun 2000 19:30:00 +0000

1) The logo looks like a banner ad to me. You need to make the left side blend into the background. I would try making something more catchy.

2) All the sport logos on the top are fuzzy, and don't really need to be up there.

3) Table borders are ugly. That's a fact. Go through your site and make it without table borders. You'll still need something to seperate the areas (like the menu from the main content) though.

4) Make all pages have the same design and colors and everything. Right now this isn't the case. Once you come up with a good design make all the pages use it.

5) Nice customer support address! Hackmail, oops, I mean Hotmail is always appealing to customers.

Overall I think you need to go back and read some design/layout/navigation/graphic books.

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Critiquing over 1000 sites on the Internet today...