Sixth Sense ESP

robfenn's picture

He has: 471 posts

Joined: Jun 2005

Your turn to rip me to shreds Smiling

I haven't changed the design a whole lot, but everything has been changed in a subtle way. The copy is also all new.

The biggest problem, i know, is that it still is in tables. Unfortunately i just don't have the time to get my slow head around CSS... i think we are simply going to hire a CSS pro instead!

I'd appreciate feedback on the design, and if you find any glitches that would be good to know too. Thanks Laughing out loud

http://www.sixthsense-esp.co.uk/

Megan's picture

She has: 11,419 posts

Joined: Jun 1999

Have I talked to you about font size on here before? I can't remember - I bring that up so often.... anyway, the font size on the home page is too small and grey, making it very difficult to read. Yes, you can make out the characters and understand the text with strain, but people whouldn't have to strain. Reading a website should not be difficult.

That's the first thing I noticed as being problematic. Otherwise everything looks nice. Kind of boring but that's probably the audience you're going after. I do find that the logo has a much edgier look than the rest of the design which is rather bland and corporate looking.

I like the big graphics on every page. It's nice that they change, and they've got sort of a unique look to them. Some of them are linked to nowhere though. The photography here is very good.

Do people really know what bespoke means? I had to look it up. So maybe it's just me, but wouldn't custom-made be more intuitive? There's a lot of unexplained acronyms in your text too - again, you're assuming people know what CRM and SME mean. Maybe your audience does, I don't know, but it would be helpful to explain that to people who don't.

Your About Us section doesn't say anything about who you are. I mean *you*, the people who run the company. I think it's good for accountability to include something about who is running this company, preferably with a photo. Then the visitor can connect what they're reading with real people rather than some faceless company

robfenn's picture

He has: 471 posts

Joined: Jun 2005

Hi Megan,

Thanks for being the first to review the site.

I think you have mentioned text size/colour before. An older guy at work complained about it last time, but with the new site it wasn't something he mentioned. My screen is not that good (terrible at showing the difference between white and grey), and i personally don't have a problem. I will ask for more opinions on this though Smiling

The copy on the site is pretty much driven on my SEO research. I guess by line of thinking is that if they don't know what a CRM is, then they're not a customer we want to work with. Having said that, we haven't mentioned the acronym at all, so i will sort that.

We used to have personal profiles, but the problem we have is that we want to give the impression of a large and depenable company. We've moved on from simple websites and i think it would do more harm than good showing our relatively small size.

Thanks for your feedback and glad you liked the look. The photography is all from istock, stock xchg and stock expert. All in, i don't think i spent more than £5 on it!

Megan's picture

She has: 11,419 posts

Joined: Jun 1999

robfenn;224117 wrote: We used to have personal profiles, but the problem we have is that we want to give the impression of a large and depenable company. We've moved on from simple websites and i think it would do more harm than good showing our relatively small size.

All you have to do is name yourself and any other top "executives" and provide a photo. One individual who is responsible for this business is enough.

Ask some other "old guys" about the font size again. A lot of your target audience will be in that category.

Wouldn't explaining the acroynms just add some more keywords?

Gx3 Grafix's picture

She has: 41 posts

Joined: Sep 2007

Let me start off with the good first. You layout and colour scheme is nice, very pleasing to the eye, professional and not over done. You use bright colours correctly in your graphics which is exactly what graphics should do. Good choice of graphic material and photos, it makes your site more dynamic looking.

I didn't have a problem with the font, it flows with the colour scheme and I could read it. Then again I have great vision so maybe it could be upped by a point. It certainly wouldn't hurt anything and is an easy fix.

Not so good,
your response to Megan about the acronyms.

I've been in the insurance business for 7 years, full of acronyms. And no matter how common they are to you and to the people around you, it's not a good business practice to assume everyone should know what you're talking about and if they don't you don't want their business. By communicating more efficiently you may find that there are a lot of people out there who DO need it but just don't know it yet.

A good company informs their buyers of their product. You have explained several times how great it works and how advanced it is but you never once state what it is, other than a program.

We're not saying spell it out every time. Your introduction should include a good understanding of the product to the 'uninformed' buyer. Short, simple and to the point.

I have found that IT guys/girls, the really smart ones are bothered by peoples lack of intelligence in their field. It shows, not in your website but by your response. You should not be closed minded to new ideas with out giving it some thought.

It's a good practice for EVERY business to stay away from jargon. It's in policy rules and regulations everywhere. Not a new concept. I would think about that.

*****

I agree with you on the profile, not really needed on an individual bases when you are trying to appear like a larger company.

CRM Software
-In the intro you spell 'organization' three times with an 's'
Under 'Need a CRM' on the CRM Software page 'organization' is misspelled. Unless you were trying to spell it with an 's'.
-you also spelled it that way on the third paragraph under 'No need to Comprimise' on the same page. Um, and it's spelled 'Compromise'

The paragraph titled 'A solution tailored to you'
'customized' and 'organization's' again are not spelled with an 's' maybe this is a theme you're going with? idk

'Peace of Mind' same page 'recognized' again, not an 's'

I give up - maybe you people just spell differently, I just know that here in the states it's not correct English.
____

Hope you have a great weekend.

gx3grafix.com

They have: 8 posts

Joined: Jun 2004

Hi,

First off I don't really like the url... what's with the esp at the end? Kinda hard for people to remember that off the top of their head.

I like the big banner pictures... good job on those...

Jeff.

Megan's picture

She has: 11,419 posts

Joined: Jun 1999

Gx3 Grafix;224684 wrote:
I give up - maybe you people just spell differently, I just know that here in the states it's not correct English..

You better hope I don't tell JeevesBond you said that. You'll be getting a lecture on proper use of the English language (invented in England, by the English people, who speak and write proper British English etc.)

ejcross's picture

He has: 27 posts

Joined: Jul 2007

To start, nice looking site, very subtle shades of gray emphasized with lots of colors in the header images and other photos. I really like the colors.

From another perspective, however I find the font size to be a little small, and difficult to read with the gray shade. You might try black or a darker shade of gray for them.

The hover effect in the navbar isn't very prominent, maybe consider a :hover status change of the background to a green or some other color that grabs your attention as to where you are hovering?

I agree with the acronyms. This applies not only to your site, but all sites in general. Acronyms are good, especially if you are using a lot of them throughout they site. However for someone that isn't familiar with what they mean, I would highly suggest the using the acronym tag and defining them in the site. For example, you use CRM in the site a lot. The best practice would be to define it at the top of each page, the first time it is mentioned. You have it defined down in the text as Customer Relationship Management (CRM), but I would put that at the top of the page where you use it first. This will help tremendously for people that might not know what it means.

You have no doctype defined, and have very limited keywords and descriptions in your meta tags. This will help with SEO options. And, you are using tables (I don't like them, prefer CSS myself.)

Other than that, great looking site, IMHO would be a lot better with some font-size fixes and color fixes, irregardless of the rest.

They have: 4 posts

Joined: Sep 2007

Nice site, i like it.

robfenn's picture

He has: 471 posts

Joined: Jun 2005

Thanks for the feedback guys. :light:

One thing i'd like to point out with spelling is that it is English English, not American English Wink

I didn't mean to come across as arrogant with the CRM thing, i have added Customer Relationship Management to the homepage now but i don't feel it is needed to be mentioned again.

As you may have seen on another part of the forum i am now attempting to get it all done in CSS, so bear with me there. At the same time i think i will make the text stand out a little bit more. Laughing out loud

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