Why are others ranking so high???

There is alot more to web placing then whether or not your site is optimized to a site. You must also consider incoming links and the like, plus the text within those links. Momentum is a word that is often branded about for this. My site (see sig) started off not even being in the top ten for AmericaInc, and now it has two pages on there, due to incoming links placed on other people's sites.

Over time your site will build up its incoming links are become top in such keywords.

How long has your site been up? Are your pages showing up in Google at all? It always takes awhile for the search engines to full spider a site. Google also has something called sandboxing, where they hold site sin a test area for awhile to make sure you're not a spammer.

Yahoo shows some links back to your page but google's link command shows nothing. I do see about 2 pages of pages coming up in Google, so it doesn't look like you're sandboxed (although I dont' know too much about how to tell if you're sandboxed or not).

Generally speaking though, it takes time to get good rankings. You can't expect to launch a new site and be on the first page right away. Continue to work on optimizing your site and getting linkbacks and you'll get there eventually.

A question: I have heard one or two rumors around that I don't know if they are true or not:

1) Does outgoing links help to boost your rankings

2)Does the content of the site linking to you make a difference.

Thank you

You will need a lot more links with good anchor text. Try free directory submissions to start with. That will help.