Hi...........
I have a cake decorating and candy making web site. On most all major search engines if I search under "candy making" I'll be on page one. But under "cake decorating" (another major category for me) I'm on pages three to eight (on: Yahoo, Hot Bot & About). I would really like to change that.
How can I do that? I can find one page from my web site on Yahoo, but it's not my home page and it's #148...............trerrible. Yahoo charges $299 + $299/year for a URL, but (1) there's no guarantee where you'll show up (2) it's way too much money (3) I may already be there on page 286 for all I know!
There seem to be plenty of "marketing" sites etc but they all seem to say "they will get you listed".....and I already am.
Any suggestions?
Thanks!
Joe Hussar
http://www.candylandcrafts.com/
candywebster@aol.com
Christian_SEO posted this at 17:15—21st February 2004.
They have: 470 posts
Joined: Mar 2001
Sure, that's easy...
Go to your site and use your site search to look for "candy making" without quotes.
See the pages that come up? See how candy making shows up? Do you see the page that appears in the search engines?
Now search for "cake making". See how different the results are? Doesn't that match what you are seeing in the search engines?
You need to have more about cake making on your site if you want to show up for that, but you need to know that you may change how your site is found for candy making, since the site is often assesed as a whole.
Your site should be optimized for what you offer, but just looking at rankings will drive you crazy and is like looking at the gun and not the bullet. Yes, the gun makes a big noise, but that's not the most important thing.
"cake making" may be a phrase that converts very poorly for a site like yours, where cake decorating may be very, very good. I would suggest having content that covers all of the prhases that you have found in your keyword research that people are searching for and use them all on your site.
Watch your web traffic reports for how much traffic you are getting and what phrases you are being found for. If you are not being found as much for "cake" and feel that is as important as "candy", then work more of that content into your site.
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The Webmistress posted this at 19:16—21st February 2004.
She has: 5,587 posts
Joined: Feb 2001
Alos bare in mind that Yahoo has two sections, it's own directory and the 'web' listings which presently come from Inktomi which are a mix of PFI and free listings. Yahoo is also to start its own PFI service.
Julia - if life was meant to be easy Michael Angelo would have painted the floor....
Busy posted this at 21:35—21st February 2004.
He has: 6,148 posts
Joined: May 2001
If you want international exposure, note, that 'candy' isn't the used word, down here in NZ we don't use it, lollies (bags of junk food kids eat) or sweets (for the old fashioned.) or even biscuits - (not to be confused with the scone americans call a biscuit
)
you guys don't have much of them there, that I saw anyways, but for example take an orea cookie and dip it in chocolate, now you have what we call a chocolate biscuit.
The only time we really use the word 'candy' is for 'candy cane' at xmas.
making it international could be a lot of work, but would give you a lot more key words to throw around
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Some people are like slinkies, they dont really serve any purpose but they still bring a smile to your face when you push them down the stairs ...
The Webmistress posted this at 08:57—22nd February 2004.
She has: 5,587 posts
Joined: Feb 2001
I agree with Busy, it's the same here in the UK. Candy is actually an old fashioned word really here now, with sweets used instead.
Julia - if life was meant to be easy Michael Angelo would have painted the floor....
Suzanne posted this at 17:34—22nd February 2004.
She has: 5,512 posts
Joined: Feb 2000
In Canada we have candies -- hard candies and soft candies (also referred to as mints frequently). But we also have chocolate bars (not candy bars), biscuits/cookies are the same thing, scones are massive pastry things, lollipop is candy on a stick. Candy is sugar + something, generally. Then in the candy making category, we have fudge and toffee as well. Mmmm, fudge.
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