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How do they get away with this?

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AyntRyte's picture

He has: 145 posts

Joined: Jun 2004

I was checking my business web site's links in Google Webmaster Tools and noticed links from all these sites:
visitpensacola.com
fishinpensacola.com
movetopensacola.com
pensacoladiscounts.com
pensacolatraveldeals.com
relaxinpensacola.com
retiretopensacola.com
timeoutpensacola.com
The header script on all of the "landing" sites originate from visitpensacola.com and contain similar content. All site maps and navigation point back to visitpensacola.com. visitpensacola.com is the top result in a Google search for "pensacola" and deservedly so, as it is the tourism information site of the local Chamber, but I thought Google frowned on gateways like this. Or am I not understanding the concept?

\\// Robert

The grass is always greener on the other side -- but that's because they use more manure.

Megan's picture
Administrator

She has: 10,057 posts

Joined: Jun 1999

And they're all ranking and passing link value and everything? That's interesting, because there's been a lot of talk lately about how much Google dislikes duplicate content and how it's filters are putting a lot of sites into the supplementals. Based on everything I've read recently has indicated that sites like this wouldn't rank.

AyntRyte's picture

He has: 145 posts

Joined: Jun 2004

Some of the landing sites had PR as high as 5 (the same as the main site), showing that Google has actually put some value on them.

Oh, and I left out:
explorepensacola.com

\\// Robert

The grass is always greener on the other side -- but that's because they use more manure.

Megan's picture
Administrator

She has: 10,057 posts

Joined: Jun 1999

Yes, but are they in the regular SERPS or the supplementals? I'll see what I can find out...

Megan's picture
Administrator

She has: 10,057 posts

Joined: Jun 1999

It looks to me like Visit Pensacola is the only one that is actually ranking. The others are in the supplmentals or not ranking at all. It looks to me like this strategy is hurting more than helping their rankings.

(Ranking meaning SERPs, not PR)

But I don't really know much about gateways either and what they think they're doing with all these other sites that are essentially identical to the main site...