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H1, or H2 headings vs larger font size

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They have: 44 posts

Joined: Nov 2005

Do search engines give special weight to H1, or H2, etc. headings?
In other words, will a headline just set in a larger type font carry the same weight with the engines as an H1 headling?
Assuming that the font size chosen is the same size as an H1 heading would be?

teammatt3's picture
Moderator

He has: 1,907 posts

Joined: Sep 2003

Quote: Do search engines give special weight to H1, or H2, etc. headings?

Yes.

Quote: In other words, will a headline just set in a larger type font carry the same weight with the engines as an H1 headling?

If you have heading that is not the same as heading in search engines. Hx are weighted more.

They have: 44 posts

Joined: Nov 2005

Thanks teammatt3.
I was afraid of that.

teammatt3's picture
Moderator

He has: 1,907 posts

Joined: Sep 2003

Quote: I was afraid of that.

Why? You can customize the heading tags in CSS to look really nice with your site.

EX

h1 {
font-size:16px;
font-weight:bold;
color:#55555;
}

Megan's picture
Administrator

She has: 10,304 posts

Joined: Jun 1999

This is all about structural mark-up. A paragraph with a larger font size is not a heading, it's a paragraph with a big font applied. The Search Engines rely on proper mark-up to know what is important text. If it is in a H1 tag they know it is very important. Otherwise it's just like any other text to them. Remember that search engines see your page just like a blind user. They can't see that you've made that text big and red. They can only see the structure behind it.