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Correct way to one way link

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ldylion214's picture

She has: 16 posts

Joined: Nov 2005

I know 2 way links aren't valued like they used to be with SE's so I need to know the best way to go about one way linking. I get many offers to link to a site and in return they put my link on what appears to be a link farm. First of all are there any of these type set ups that are a good idea? Next how do you go about tracking your link on another site if it's not reciprocal? I don't use a linking program. Perhaps I should.
Thanks! Nicci

Nicci VanCleave
Tribe Azure Jewelry
Custom Innovative Native American Jewelry

teammatt3's picture
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Quote: I know 2 way links aren't valued like they used to be with SE's so I need to know the best way to go about one way linking.

Best way to get one way links: awesome content. If you don't have something (usually content) that people are willing to come to your site for, why would anyone want to link to you? You either pay someone for links, pay someone to create the awesome content (sometimes called linkbait), or make the content yourself. Top 10 Ways to do this or that articles are hot and usually create a lot of buzz. Ajax applications and tools also get a lot of links.

Quote: First of all are there any of these type set ups that are a good idea?

No. Linking to bad neighborhoods on the net like link farms hurts you, a lot.

Quote: Next how do you go about tracking your link on another site if it's not reciprocal?

Do a search in Yahoo for "link:yourdomain.com -yourdomain.com" (without quotes).

Quote: I don't use a linking program. Perhaps I should.

What type of linking program are you talking about? One that checks link popularity? Or one that searches the net for link exchanges (don't get one like that)? Aaron Wall has a real nice free program that check link popularity.

pcmedicplus's picture

He has: 49 posts

Joined: Mar 2006

One-way links are really good for your site. Search Engines will place bigger importance with link popularity when ranking.

1. Good content draws natural one-way links to your site.

2. Submitting Articles to Article Directories.

3. Newspapers and Magazines articles pointing to your website are really good. Most if Not all Media outlets archive their stories and a one-way link coming from a media source holds allot of weight.
[INDENT]a. And you now have these website popping up that are Archiving Articles from major publications that are dropping them from there’s, due to their age, turning it into basically the library that never ends.[/INDENT]

4. Just simply participating "helpfully" in a forum, which allows a text link to your site in a signature, can create a one-way link. IE TWF
[INDENT] a. Just make sure it's helpful info or they get mad. LOL Just a joke Megan.[/INDENT]
[INDENT]b. It should be a fourm or website that goes hand in hand with your content, to get the best results. Me posting hear does nothing for my one-way linking, but posting to and outdoor-camping forum would do alot.[/INDENT]

P.S. Just do a search on "One Way Links" you will get allot of useful info, and take it with a grain of salt, cause not all of it still applies today.

Hope this helps. L8tr

They have: 32 posts

Joined: Oct 2006

a few methods to obtain one-ways:

- directory submission
- submit to article directories
- forum signature links
- content syndication
- press releases
- purchase link spaces

They have: 111 posts

Joined: Jun 2006

Hi,
one-way links are external links that point to your site, but aren't reciprocated from your site.
The best one way links are spontaneous links from webmasters who like the content on your site; Generally this type of links are given more importance by the search engines then 2 way links.
But they're hard to get so you can try submitting your site to free directories, maybe publishing articles,prepare blog, that point to your site etc.
SBalan Group
http://www.sbalanprojects.com/

ldylion214's picture

She has: 16 posts

Joined: Nov 2005

These are all very helpful. I appreciate you all taking the time to answer.
Pcmedicplus, I never thought about the fact I need to also be posting in a jewelry or Native American forum. I'll do that.
I find writing articles on my business is difficult for me but I suspect I'm just not thinking out of the box. I suppose there are lots of angles for a jewelry/etchnic/shopping etc article.
Thanks again! Nicci

Nicci VanCleave
Tribe Azure Jewelry
Custom Innovative Native American Jewelry

pcmedicplus's picture

He has: 49 posts

Joined: Mar 2006

Glad we could help;)

Megan's picture
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She has: 10,126 posts

Joined: Jun 1999

ldylion214;209306 wrote: I find writing articles on my business is difficult for me but I suspect I'm just not thinking out of the box. I suppose there are lots of angles for a jewelry/etchnic/shopping etc article.
Thanks again! Nicci

You could do something about some of the techniques you use or things like that. Be a resource for people getting started. Then you make yourself into a bit of an expert Smiling

I think it's important to recognize that a lot of the strategies mentioned here are pretty low quality. Directories and forum threads generally have very low PR (often 0) which means they won't pass much link value onto your site. Content syndication might work a little better but that might not be possible for a small niche. You'd have to check around on article distribution sites and see what they have that might relate to your site.

When you're writing, don't be afraid to link to others. If they notice you're linking to them they might notice your site and link back. I got a really good link last week because I sent a trackback through my blog to a really high profile site. She liked what I wrote and linked back Smiling

They have: 83 posts

Joined: Aug 2006

Definitely one-way links boost the Search Engine rankings. These days Search Engines seldom give any importance to the 2-way links.

The best method to acquire one-way links is to submit the site in good directories in a relevant category. The other source is from signatures used in the forums. One can also rely on submission of articles. Getting one-way links is a time taking process but will help in the long run.

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ldylion214's picture

She has: 16 posts

Joined: Nov 2005

Megan;209329 wrote: You could do something about some of the techniques you use or things like that. Be a resource for people getting started. Then you make yourself into a bit of an expert Smiling...

I think I've thought I don't have the skills to write an article but when I read some of the pieces on article sites I realize most aren't professional writers. They are simply writing about something they know. I can do that. Smiling

markov;209352 wrote: Definitely one-way links boost the Search Engine rankings. These days Search Engines seldom give any importance to the 2-way links.

The best method to acquire one-way links is to submit the site in good directories in a relevant category. The other source is from signatures used in the forums. One can also rely on submission of articles. Getting one-way links is a time taking process but will help in the long run.

The directories I come in contact with want reciprocal links. What do you think of this one, http://www.jewelrydiscovery.com/? I'm just using it as an example. I get alot of link requests from directories of this kind. I tend to do it because they are "jewelry only" directories.

Nicci VanCleave
Tribe Azure Jewelry
Custom Innovative Native American Jewelry

pcmedicplus's picture

He has: 49 posts

Joined: Mar 2006

Your a PR4 site what you posted is a PR1. Please, Please don't link with them. You being a PR4 you should only reciprocal link with a PR4 or above. Because your a PR4 it will be harder for you to find links but, being a PR4 you will get allot of Emails wanting Reciprocal Links, this is were you need to be very careful of who you allow to Reciprocal link with you.

One-way Links are better and you already being a PR4 is were you need to focus your efforts. Take the time to write the Articles share with friends, that you know that write well and let them offer there input. When you’re sure the Article is up to snuff Submit it.

As far as Megan's

Quote: strategies mentioned here are pretty low quality

I don't think that is accurate. I have not seen a lot of SEO experts on this site, and I certainly do not claim to be one, but I have read a ton of material on this, and differ from all SEO advice I have seen on this site so far. Do the research yourself to come to your own conclusion.

Good Luck

Megan's picture
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She has: 10,126 posts

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pcmedicplus;209372 wrote: I don't think that is accurate. I have not seen a lot of SEO experts on this site, and I certainly do not claim to be one, but I have read a ton of material on this, and differ from all SEO advice I have seen on this site so far. Do the research yourself to come to your own conclusion.

I don't know quite what you mean by this. It is quite clear that a) forum pages and directory pages have very low PR (low quality) and b) that this probably means they aren't passing on a lot of link value. And you took me out of context a bit too, I said "a lot of the strategies here are pretty low quality" (I did not mean all). Edit: I also didn't mean to say that because they are low quality you should not do them at all - see below for further explaination.

I certainly don't get my information from this forum alone. I would agree that a lot of the SEO advice floated around here and many other webmaster and SE forums is not accurate. People read outdated stuff and recommend the easy methods. Which is why you always hear people tell you to get listed in directories, post in forums, and reciprocal link.

To me, the SE experts are quite clear that good quality links (relevant and/or higher PR) are better than poor quality links (irrelevant and/or low PR) and that one way are better than two way. It also really depends on where you're at. If you're just starting out and trying to get listed than high volume, low quality might be good. If you're trying to work up from a PR 4 or 5 or so it gets more difficult. (I hate to be using PR so much... that's another thing people jump on and promote as beeing more valuable than it is).

P.S. I'm not purporting to be an SE expert either. This is just what I read on various SE blogs (mainly SEOMoz and others they link to)

ETA: To clarify about directories - I think this depends a lot on where you're posting. Same with forums. Like all links, high quality and/or relevant links are best. of course you want to get listed in the top directoires in your niche, especially if humans actually use them. Getting into the best quality general directories would be good too. Don't botther with low PR general directories or anything with mid-range PR that requires a reciprocal. Quality not quantity Smiling

As I've said in other threads, I don't think the effort is worth it in forums unless you're getting some other value out of your participation. I have also heard some rumors that SE's may disregard sig links (was never able to find out how true that was). They are looking for "natural" links so it makes sense that they would attempt to weed out things like directories and forum sigs. Not a great long term strategy if you think of it that way.

Megan's picture
Administrator

She has: 10,126 posts

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Just did a little analysis on my own site using Yahoo's linkdomain: command. (According to the SEO Moz SEO manual Yahoo is more accurate than Google for this type of search). SEOMoz also says that Yahoo! sorts by link value so the top links are the most important.

For my site ([url]http://www.meganjack.com)[/url], I have tons and tons of linkbacks to my site from this very forum. They appear at the bottom of the linkdomain: results. At the top are the links from that blog I mentioned earlier. Then a one-way link from another blog that I used to be associated with (more links from that site show up later). After that comes a comment and I left on another blog and a trackback I sent. I don't promote my site all that much so I don't have a huge amount of linkbacks, but the forum sigs are at the bottom - even after links from my own site!

From what I can gather from this simple analysis, using the tools in the blogging world is good. Commenting on blogs that don't put in a rel=nofollow (stingy bastards!) is good. Sending trackbacks is good. A technorati link is #12 on my list, so that's good too. Forum links are plentiful and easy to come by but don't seem to have much value (from an SE perspective - that's not to say that the human exposure isn't important!)

You can try it yourself though and see what happens with your own sites. I think that this is a very valuable tool when determining your link building strategy. Experiment and see what happens.

The SEO Moz manual also suggests running this on your competitors sites to see where they are getting their best linkbacks from. Then you can go to those sites and try to get them to link to you too.

ldylion214's picture

She has: 16 posts

Joined: Nov 2005

pcmedicplus;209372 wrote: Your a PR4 site what you posted is a PR1. Please, Please don't link with them. You being a PR4 you should only reciprocal link with a PR4 or above. Because your a PR4 it will be harder for you to find links but, being a PR4 you will get allot of Emails wanting Reciprocal Links, this is were you need to be very careful of who you allow to Reciprocal link with you...

Actually this exact URL is a PR5. I'm guilty of reading different opinions and following advice that maybe wasn't the best such as only linking with a site I could actually get traffic from as opposed to one with a PR of 4 or higher. Then there was the rule of only linking to sites with PR3 and higher regardless of my PR. I need to stay on top of these linking rules. Smiling Is it the opinion that a site is better off to link to a site that gets good traffic because they have a visible link to the links page on their homepage, have a PR of 4 or more, etc and narrow my number of reciprocal links considerably?

Megan, Thanks so much for the info. I went to SEOMoz, too. Lots of info. I've also bookmarked your site. I can't get lazy in my learning.

Nicci VanCleave
Tribe Azure Jewelry
Custom Innovative Native American Jewelry

They have: 3 posts

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If you do not enjoy writing articles for your site to build good quality content you could always investigate hiring a good solid copywriter (although this approach can be costly sometimes). Then again, if your time is more valuable working on some other aspect of your site's marketing then it definitely makes sense to consider farming out some of the things that are not your strong points.

They have: 32 posts

Joined: Oct 2006

if you think that writing articles is not for you, you could also buy unique articles from sites like Constant Content or commission a professional writer. I guess that you already mustve realized that this method involves dishing out $$, so its not for everyone but imho it definintely is better than buying link spaces.

ldylion214's picture

She has: 16 posts

Joined: Nov 2005

Yes I think the articles are a great idea. I seem to find it difficult to find articles that are relevant but then again I'm probably not looking in the right areas. Instead of looking for jewelry articles I started looking for general art articles, etc.
Thanks! Nicci

Nicci VanCleave
Tribe Azure Jewelry
Custom Innovative Native American Jewelry