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andy206uk's picture
DeveloperModerator

He has: 1,754 posts

Joined: Jul 2002

Hi,

I run the website ipodx.co.uk and since our launch a month ago we're doing pretty well. I've got up to a PR4 on google but would like to increase our rankings over our main competitors for terms such as iskins, ipod accessories etc (they're the main ones!).

The site *is* database driven, however it's a bespoke system so I can customise as neccessary. Can anyone offer any hints that could improve the ranking (especially in google).

Thanks guys.

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.

He has: 154 posts

Joined: Jun 2004

I thought That Links to the page would help you so i might put a link to your site from mine http://WWW.FUNNYGOGGLES.COM

[=Arial]http://www.fusioncroc.com
powerful , afforable hosting

They have: 121 posts

Joined: Apr 2003

Get more of your pages index by using the MOD_REWRITE if you can.

andy206uk's picture
DeveloperModerator

He has: 1,754 posts

Joined: Jul 2002

I'm not using apache so mod_rewrite isnt an option, but I have a system that generates flat pages for me that include the dynamic pages and they seem to be getting indexed ok so far.

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.

Christian_SEO's picture

They have: 470 posts

Joined: Mar 2001

That's not a bad solution. Can you describe it in a little more detail for others that may need something like that?

I have been recommending a free utility that changes the URLs on a windoze server, but you have to install an ISAPI module for it to work and most hosting companies are not going to let you do that...

andy206uk's picture
DeveloperModerator

He has: 1,754 posts

Joined: Jul 2002

It's really not complicated.

Basically using a bit of php I've written a function that converts a product name in the database to a filename ie "ipod covers" becomes "ipod_covers.php"

I use that function to ensure all links point to the correct file name, then have another script that I run everytime I add a product called "makepages.php" that loops through each product in the db and creates a php page that is empty except for: (example).

<?php include("products.php?productid=16"); ?>'

Obviously I use the filename function again to ensure the file is created with an identical name. I also use the same script to generate flat pages for the categories as well.

simple really. Laughing out loud

So... now I've helped you can you let me into some little secrets for SEO? Wink (I've already used your search engine list to get listed in loads of engines but I'm always looking for improvements.

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.

Christian_SEO's picture

They have: 470 posts

Joined: Mar 2001

I understand how you have done that, but non-programmers are scratching their heads... Smiling But if they want more info they can ask....

You have done a really good job with your site. I can sugget some things I would do if it were my site, or the site of a paying client.

Your use of "_" is not as advantagious as would be the use of "-". The reason is that the underscore(_) is treated more like a character than a space, where a hyphen(-) is treated like a space, which allows a search engine to match on each word, or the words in any combination. I know this is a pain and will mean that you will have to do re-directs on the old URLs, but I think it would be worth it. I would at least start using hyphens from now on.

You keyword selection could be better. For example "store" is not good. I would get a copy of the free program from GoodKeywords.com if you do not have it and do a little research and then you can start using ones that will be more targeted. You have a good nitche and should to well if you can better target all those ipod users.

I used GKW to lookup "ipod" and from the results I found these:

ipod accessory,8938
ipod case,5693
battery ipod,5671
ipod skin,1347
ipod software,1097
accessory ipod mini,1096
ipod speaker,913
case ipod mini,826
ipod cover,690
ipod dock,627
ipod store,522
belkin ipod,516
ipod car,505
armband ipod,483
apple ipod accessory,439
ipod carrying case,439
headphones ipod,424
fm ipod transmitter,383
ipod charger,377
ipod remote,362
ipod battery life,341
ipod car charger,318
ipod battery replacement,295
car ipod stereo,292
ipod car adapter,283

All of which seem pretty targeted for your site.

I hope this helps. I'm glad you found the Best Free Search Engine List useful.

andy206uk's picture
DeveloperModerator

He has: 1,754 posts

Joined: Jul 2002

Thanks Christian, that info on the "-/_" issue is really helpful and as soon as I get a chance I'll update my scripts to use - instead of _

I think I'll just leave the existing pages there (my script doesnt delete the old ones at the mo) and tidy them up in a couple of months when google has re-indexed the new urls.

I'm more than willing to post the code online if anyone wants to see it. I don't know if it will work for other tables, but it can't hurt to try. Just say the word.

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.