If you use a banner company to display your site's ads, tell us what is the lowest CPM you'll allow to run on your site and why. Do you accept CPCs? What banner company do you use?
I use BURST!Media and the lowest CPM I will accept is $1 for above-the-scroll 468x60 banner ads. I will accept anything, really, for buttons and below-the-scroll spots. As for CPC, I won't accept them.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
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fairhousing posted this at 03:16 — 4th June 2001.
They have: 1,589 posts
Joined: Mar 1999
$1 cpm is ok, no matter, ur sure to get tons of defaults, hehe.
Ravi Pachai posted this at 12:00 — 4th June 2001.
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Joined: Apr 2000
Dont really have a choice here but I like anything about $0.5 CPM NET.
Ravi
m0dulus posted this at 19:42 — 22nd June 2001.
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Lowest I'd accept If I had the choice of displaying the banner ad with the CPM, or not displaying the banner ad at all would be $0.75
Tyler Cruz
http://www.movie-vault.com
http://www.101h.com
http://www.lynnguthrie.com
Megan posted this at 19:52 — 22nd June 2001.
She has: 10,304 posts
Joined: Jun 1999
Sorry for my ignorance, but could someone please tell me what CPM and CPC stand for? Just out of cuirosity - I don't have any ads on my sites right now (okay, well I do, but it's going to be gone as soon as I get the new design up this weekend)
Megan
My web design blog
m0dulus posted this at 19:54 — 22nd June 2001.
They have: 84 posts
Joined: Jun 2001
CPM = Cost per 1000 banner views e.g. $1.00
CPC = Cost Per Click - e.g. $0.05
mjames posted this at 03:09 — 24th June 2001.
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Update:
When my banner company reported I served 9 out of 11000 impressions one day, I knew I had to be a little less picky with CPM ads. I have decided to lower my minimum rate to $.50 from $1. I still won't accept many CPC ads, but I've got to be more flexible with CPM ads.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
Sports Boards | Sports Newsletter | Spy Cam