Hello --
i really need someone to explain to me what 'CPM' is, and any detail about it. I have an idea but i think i am missing something (hey it took me a week to figure out the whole goto.com bidding system).
if possible, please explain to me how it works, especially when used like this, in this e-mail i received:
"What I can do is give
you an effective cpm which will give you the ROI that you are looking for.
I have an opt-in list which has not been touched yet. All we have done are
text newsletters to our audience. Let me know what cpm you can come in at
that would be comfortable."
please! thanks.
sincerely,
dkwii@netzero.net
WZS posted this at 10:03 — 25th July 2001.
They have: 3 posts
Joined: Jul 2001
CPM means Cost Per Mil (if I remember recorrect Mil is the same as thousand in Latin).
So CPM is what you pay or get paid for 1.000 banner views.
Web Zone Search
dkwii posted this at 14:12 — 25th July 2001.
They have: 6 posts
Joined: Mar 2001
hello --
thanks for responding, im starting to get it. so how would it apply to the above quote i posted. ("what cpm can you come in at") ?
mjames posted this at 15:15 — 25th July 2001.
They have: 2,064 posts
Joined: Dec 1999
CPM is Cost Per Thousand impressions, not million. It is the rate you get payed for displaying banners per thousand. If you get serve 2,000 impressions (or page views) and the CPM is $1, you get $2.00, not including the money your ad company likely will take away.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
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WZS posted this at 09:24 — 26th July 2001.
They have: 3 posts
Joined: Jul 2001
I didn't write Million. I wrote "Mil" and explained what it meant
dkwii posted this at 14:14 — 26th July 2001.
They have: 6 posts
Joined: Mar 2001
Ok thanks people. The final question:
I have say $500.00 towards advertising, how would i respond towards this...
"I have an opt-in list which has not been touched yet. All we have done are
text newsletters to our audience. Let me know what cpm you can come in at
that would be comfortable."
What would i tell him in term's of $500.00 towards this??
mjames posted this at 20:06 — 26th July 2001.
They have: 2,064 posts
Joined: Dec 1999
So you have a choice of CPM? You don't see that everyday... pick the lowest CPM possible, so you will pay less for more.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
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dkwii posted this at 21:00 — 26th July 2001.
They have: 6 posts
Joined: Mar 2001
what would you pick? this is an iBoost company, they are big time advertisers.
mjames posted this at 23:29 — 27th July 2001.
They have: 2,064 posts
Joined: Dec 1999
iBoost? I have heard A LOT of bad things about them. They bought Sponsorships.net and now that is closed and the same goes for WebsiteSponsors.com, which they bought and fired the original founder, the only quality man on their staff. Neither of those sites were known as reliable and they didn't pay their publishers. I would stay away!
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
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dkwii posted this at 23:47 — 27th July 2001.
They have: 6 posts
Joined: Mar 2001
whoa...that isnt good.
thanks for telling me, i will think twice about advertising with them now.
Ted S posted this at 01:40 — 28th July 2001.
They have: 92 posts
Joined: May 1999
For $500 you're not going to get a big account with DoubleClick which means your left with the smaller sites. Many small ad companies would be glad to take your money but the real trick is finding targeted sites. If you have a site about webmasters, advertise on boards like this. But if your site is about furbys, get some ads on some furby fan sites, etc....
Ted S
auctioncolony.com
mjames posted this at 17:28 — 2nd August 2001.
They have: 2,064 posts
Joined: Dec 1999
I say consider advertising with BURST! Media. They pride themselves in having a diverse group of targeted and topic-specific sites.
Marc James - marc@sports-central.org
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