I offer advertising on my site for banners for a fee, but someone just inquired of me what I would charge for a text link - I've never run into this before outside of simple link swaps so please forgive my ignorance, but do you charge the same as you would for a banner or should one charge less for a text link? Thanks!
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Eric Graham posted this at 16:05 — 11th July 2003.
They have: 9 posts
Joined: Jul 2003
Most sites charge less for text ads.
However the real secret of text ads is the fact that they have much higher CTR (click thru rate) and they pre-sell visitors much batter than banner ads, so there is a higher sales conversion rate on the incoming traffic.
Also there are many search engine optimization reasons for using a text link over a banner ad.
Eric Graham
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