Role of Meta Tags

sambitha's picture

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Hello Everybody,

What is the role of meta tags in the search engines. Can meta tags improve our SERP. Please Reply me with satisfied answer.

Megan's picture

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The <title> tag is by far the most important meta tag. This has a great bearing on your search results and whether users click through to your site.

<meta> description isn't used for ranking in most engines but may be displayed in the results. This might help to encourage people to click through to your site.

<meta> keywords might be used a little bit in some engines but are largely ignored.

<meta> robots can be used to tell search engines not to index parts of your site (sometimes useful, but better to do this through robots.txt so you have all your noindexed urls listed in one place)

Other meta tags, like author and date, are ignored by most search engines.

Here's a good reference:

http://searchenginewatch.com/2167931

Misa21's picture

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Well said.. I think this explains it all..

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Even though the meta keywords aren't as important, I still enter them for new articles that I write. I've found it to be beneficial to write them out after the article is completed, because it helps me see if I've covered all the keywords that I set out to.

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All very good points, I think.

@motioncontroller has an interesting thought. My CMS of choice (Textpattern) allows you to add keywords to every post. Not only do these go in the META tag, but also in the database for use by the search engine.

Nice one.

Cordially, David
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Megan's picture

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That leads to another point - that an internal search engine for your site using whatever CMS you're using may use meta keywords. Could be useful for your personal use even if you don't use that search publicly. Although I have no idea how those search tools generally work - would be good to google that sometime Wink

I think it's often useful to put in meta keywords anyway, just don't expect the major search engines to use them for ranking.

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webwiz wrote:
My CMS of choice (Textpattern) allows you to add keywords to every post. Not only do these go in the META tag, but also in the database for use by the search engine.

My CMS of choice also has configurable meta tags/keywords by contrib module on the page and in the db. Not only that, but the page title (presumably important and keyword-rich) is used about 4 times on the page view.

In fact, there is a free one-hour 5 part tutorial about my CMS of choice and SEO.

benallos's picture

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The title tag is the most important one of all the meta tags ...

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One more meta tag I just found important, though not for SEO - http-equiv="Content-Type".

I use UTF-8 encoding on all HTML these days. Everything looked okay on a page I put up yesterday-- that is, until I looked in Internet Explorer. All the Unicode characters were borked. The reason? I had misspelled "UTF-8" as "UTF8" as my charset.

Correcting the spelling fixed IE. You can never trust some browsers!

Cordially, David
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decibel.places's picture

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I always thought <title></title> is an element of the document in the DOM, not a "meta" tag - it doesn't even have "meta" in the tag.

Also, document.title can be manipulated with javascript

I agree that the title tag is important, I just do not think it is a "meta" tag

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W3C wrote:
The META element is a generic mechanism for specifying meta data. However, some HTML elements and attributes already handle certain pieces of meta data and may be used by authors instead of META to specify those pieces: the TITLE element, the ADDRESS element, the INS and DEL elements, the title attribute, and the cite attribute.

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decibel.places's picture

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so....

<title> is an HTML element and not a META tag, but it contains META data

Megan's picture

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Yes, but it's usually included with the term "Meta tags" when you're talking about SEO. It is a tag that describes metadata.

I used to think as you did as well - it's not a <meta> tag, but when you realize the context it makes sense.

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Megan wrote:
I used to think as you did as well - it's not a <meta> tag, but when you realize the context it makes sense.

I still think as I do - technically <title> is NOT a META tag, but it contains META data

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So what's the difference between a "meta tag" and a "tag that contains meta data?". There may be a difference with <meta> tags, but they are considered to be a subset of "Meta tags" (or "tags that contain meta data" - "Meta tags" is just eaiser to talk about)

Really, you can argue about the technicalities all day but this has become the convention and it's clear enough when you understand it.

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Megan wrote:
So what's the difference between a "meta tag" and a "tag that contains meta data?"

because the <title> tag is NOT the same as the META NAME="Title" tag:

There seems to be some confusion on the web today regarding the Meta Title Tag and the actual Title Tag. In fact, when doing a search in Google for the term Meta Title, Google brings back information on the actual Title Tag, not the Meta Title.

Why should you be concerned? Because you do SEO. As an SEO you will want to learn all about meta tags as well as which are useful and which are not. And trust me, when speaking about Meta Title and Title Tag, there is a difference. A difference in how the tags are expressed on the web page and the effectiveness of the tags in terms of SEO.

The Title Tag is expressed as:

<TITLE>Page Title Here</TITLE>

The Meta Title Tag is written as:

<META NAME="Title" CONTENT="Page Title Here">

Usually the text of the Title Tag and the Meta Title Tag, noted above as Page Title Here, will be identical. However, the value they will give your site in terms of SEO and/or enticing a conversion are very different.

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So? that dosn't mean that <title> is not a meta tag. It it's not a <meta> tag but it's still a meta tag Wink ("Meta tag" meaning "tag that contains metadata").

We could start talking about this like "The role of tags that contain metadata" or "The role of metadata" but that's just being overly pedantic. Including it in this category also helps to focus the discussion (<title> being important, <meta> keywords and description not so much etc.).

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<title> is the document title

<META NAME="Title" is the META tag for the title

the fact that most search bots retrieve the <title> value is NOT the same as setting it with the <META NAME="Title" tag -

as the article snippet I posted makes clear

we should talk about META tags and ALSO emphasize the importance of the <title> tag -- but it is NOT a META tag!

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decibel.places wrote:
we should talk about META tags and ALSO emphasize the importance of the <title> tag -- but it is NOT a META tag!

Yes it is. It's a tag that contains metadata. If that's the case, then why is it not a "Meta tag"? Just because it doesn't start with <meta?

<META NAME="Title" is the <meta> tag for the title. (which almost no one actually uses so the point is kind of moot)

We are using the same word to describe two different things - meta tags and <meta> tags. All <meta>tags are meta tags but not all meta tags are <meta> tags.

You're just taking a strict approach where all meta tags must be <meta> tags.

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yes I'm taking a strict approach - but for a reason

if you read the article I posted - http://www.webmarketingnow.com/tips/meta-title.html - you will learn that search bots may process the title and meta title tags differently - so they are not identical

I think that we should use the term meta tags for the tags with meta in them, and recognize that other html doc elements are also important for SEO; your logic could also lead to calling h1 and h2 tags "meta" tags because they supply important SEO information!

the <title> tag is in the same boat with the h1 and h2 tags - it is an HTML document element - the fact that there is ALSO a meta title tag is confusing, but does not change the fact that <title> is a document element and not a meta tag!

have you looked at your own document head tags?

<title>Role of Meta Tags | The Webmaster Forums</title>
...
<meta name="DC.Title" content="Role of Meta Tags" />

you are using both the title and meta title tags - and notice that they are not identical!

meta name="DC.Title" is a Dublin Core variant of the meta title tag

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decibel.places wrote:
if you read the article I posted - http://www.webmarketingnow.com/tips/meta-title.html - you will learn that search bots may process the title and meta title tags differently - so they are not identical

I never said they were.

decibel.places wrote:
I think that we should use the term meta tags for the tags with meta in them, and recognize that other html doc elements are also important for SEO; your logic could also lead to calling h1 and h2 tags "meta" tags because they supply important SEO information!

That's not the logic. It's got little to do with whether something is important for SEO or not. The argument is that <title> contains metadata and can therefore be considred a "meta tag". It is not displayed in the browser window (as part of browser chrome, but not on the page itself) whereas headers are displayed on the page, and are therefore not metadata.

decibel.places wrote:
<title> is a document element and not a meta tag!

It's a tag that contains metadata, so why is it not a "meta tag"?

decibel.places wrote:
you are using both the title and meta title tags - and notice that they are not identical!

So what's that got to do with it? Yes, there is a <meta title tag as well as a <title> tag. That still doesn't mean that the <title> tag does not contain metadata and is therfore not a meta tag.

(And those are the tags for this site, not something I deliberately put there. Most of the development of this site was not done by me, just FYI.)

Do you ever let things drop or do you keep going until someone else does?

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I said - erroneously - that the title tag contains meta data. It does not. It contains the document title.

The meta tags contain meta data, but <title> is not a meta tag. It does not contain meta data.

The reason the distinction is important, is that the search engines may use title and meta title values differently. That is the only point I have been trying to make.

Megan wrote:
those are the tags for this site, not something I deliberately put there

Officer, but I swear I did not put the bullets in that gun... Laughing out loud

...and I wonder, why would you have meta tags that you do not choose?

anyway, this entire aside could have been avoided had you said something like this in your first post:

The <title> tag is by far the most important tag that is retrieved by search bots. It is not a meta tag, however and a <meta name="title" tag can also add information about your site.

see what I mean?

btw, RankQuest has an interesting tool - "Lynx View" - some of us old-timers remember the text-only Lynx Browser, released a whole year before Mozilla! Anyway, RankQuest's point is that this is how a spider may see your site, text-only (and for that matter, screen readers for the visually impaired) so here is the Lynx View for this site's front page - and yes, there are the contents of the title tag on the first line!

and no, I will not concede to an argument that is blatantly wrong

of course I have a great deal of respect for you, Megan, or I would not bother... Wink

that, and I like seeing these threads get ridiculously narrow Sticking out tongue

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decibel.places wrote:
I said - erroneously - that the title tag contains meta data. It does not. It contains the document title.

The meta tags contain meta data, but <title> is not a meta tag. It does not contain meta data.

Well now you're getting somewhere! My argument was based on the assumption that the <title> contains metadata.

(By the way, what I've been arguing here isn't necessarily my actual opinion - I'm just debating a point.)

decibel.places wrote:
...and I wonder, why would you have meta tags that you do not choose?

Because JeevesBond installed the Meta tag module and it put it there. JeevesBond does the development on this site, not me so don't point fingers.

Dropping an argument doesn't mean a person concedes - it may mean they're bored of the whole topic and can't be bothered to talk about it anymore. Or they realize that there's no point in arguing with someone who won't consider the other side. Or they have better things to do. Or they really don't care that much. Just in case that appens to you again in the future Wink

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haha - as quoted below by greg, the W3C recognizes that the <title> tag DOES contain meta data...

This has been an interesting exploration into the behind-the-scenes activity in the head of an HTML document.

Honestly, before this thread, I never contemplated whether or not <title> is a meta tag - of course I recognized it is essential for SEO, but never thought deeply about its structural properties.

I think I am satisfied that I have pointed out:

1. <title> is not a META tag
2. <meta name="title" etc IS a meta tag that describes the title, often has the same value as <title> (on my personal Drupal site they are the same value), but may have a slightly different value for fine tuning some aspects of SEO.

Regarding the META tags module, I assumed that Jeeves handled that, but it is irresponsible to say "I did not program that part of MY site, so I do not take responsibility" - IMO you as mod/webmistress are responsible for all aspects of this site (but that could be another debate entirely)

Anyway, I'm NOT satisfied that we have made this part of the thread minimally narrow yet Sticking out tongue

Besides, I am a Taurus - my birthday

is on Tuesday, Cinco de Mayo

so I am stubborn like a bull!

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decibel.places wrote:
haha - as quoted below by greg, the W3C recognizes that the <title> tag DOES contain meta data...

So, if it contains meta data, then why is it not a meta tag? Wink

decibel.places wrote:
Honestly, before this thread, I never contemplated whether or not is a meta tag

Me neither, and I really don't care that much, to be honest.

decibel.places wrote:
Regarding the META tags module, I assumed that Jeeves handled that, but it is irresponsible to say "I did not program that part of MY site, so I do not take responsibility" - IMO you as mod/webmistress are responsible for all aspects of this site (but that could be another debate entirely)

It's not "my" site it's "our" site. He does the development, I take care of the community. And I could go on about how I hope the community feels some ownership of the site as well.

I'm not denying responsibility. Although, I don't know what I'm supposed to be "taking responsibility" for. For having a meta title?? So what? I don't know what you're trying to get at here - why is it a problem for you that we had a meta title?

I admit that didn't know it was there, but then there are a lot of things that go on here that I'm not fully aware of. I do have a full time job and a life, you know.

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Megan wrote:
So, if it contains meta data, then why is it not a meta tag? ;)

It is not a META tag because it is not a META tag - it does not open <meta ...

However, the W3C recognizes that the <title> tag may "handle" meta data. That does not mean that <title> IS a META tag...

Megan, I was only kidding about your "responsibility" for your meta tags Wink but I thought your response was kind of off-kilter, rather than, "Oh really, we have those tags? How interesting..."

Like I said, I have a birthday on Tuesday (yup, 39 again... Smiling ) and by the time one reaches my age, I would hope that the reflex to be defensive regardless of the truth diminishes.

I find this discussion interesting in a structuralist way, also because I am asked to tweak sites for SEO and thus I am very aware of the role of the <title> and meta description tags, but never thought much about or even used the <meta name="title"... tag much. I am interested in a deeply philosophical way, the last thing I care about is "winning" Laugh

(gettin' narrower with each post!!!)

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decibel.places wrote:
I was only kidding about your "responsibility" for your meta tags ;)
It really didn't seem that way.

I think I have a similar approach as you do with attitude, i.e. it's only a discussion so there's no need to get worked up..etc.
And people should take for granted that you are not being abrupt or nasty. I'm the same, and within my close friends and family that works well as we are all the same - just get on with it.

But sometimes, especially on a forum where facial expressions, tone of voice and body language are not present, you have to go a bit out of your way to show you are not attacking someone or being obnoxious.

decibel.places wrote:
but I thought your response was kind of off-kilter
I didn't know Megan was into Irish style rock!
Laugh

Also, can we continue this discussion down the bottom? The post widths and quotes are becoming ridiculously small now.
(He waits for a reply directly on this one Doh!)

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greg wrote:
But sometimes, especially on a forum where facial expressions, tone of voice and body language are not present, you have to go a bit out of your way to show you are not attacking someone or being obnoxious.

sorry, I can be arrogant and brusque at times, but I have a good heart and don't mean to hurt anybody's feelings Smiling

sometimes I feel persecuted too, remember that I have feelings too (but a tough skin) - so when I am "attacked" (or I perceive that I am) I bite back!

I want to preserve a collegial and pleasant tone on these forums, so I will be extra-careful to be diplomatic in future posts.

greg wrote:
Also, can we continue this discussion down the bottom? The post widths and quotes are becoming ridiculously small now.
(He waits for a reply directly on this one Doh!)

You know me well Laugh

gadget_monkey's picture

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I think all meta tags are important.
it is for the meta crawlers or Google bots use
in order to asses your website.

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meta tag plays a very important role in search engine optimization and by the help of this meta tags any search engine crawler able to crawl your sites meta data and list or index your site in their search engine directory and after it people can search your site by using these meta keywords, so keywords are very helpful and it also help you to drive good and fresh traffic to your site and it will help you in getting good page rank also.

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I wasn't going to get involved, but ...

I'm not taking sides here either btw, I like it up here on the fence.

DP, your argument logic is this:
A single piece of wood floating on the sea is not a boat, even though it possesses some of the qualities that the definition of a boat has, such as it floats and is on the sea.

You have the same logic with meta argument, claiming that simply because a <title> tag has meta data in it doesn't make it SPECIFICALLY a "meta tag".

And Megan's argument is the opposite, that is BECAUSE the <title> tag has meta data is therefore a meta tag.

Now, getting off the fence for a minute.
BOTH a <meta> tag and a <title> tag have metadata, and therefore both are meta elements.

However, being totally precise I would have to say that a <title> tag is not a meta tag as it is not in a "<meta> tag", and based on the premise that if anything, it is a title tag with metadata.

An element with tag name of "META" expresses meta-data about a given HTML document, but that doesn't mean that an element with a tag of <title> is a meta tag simply because it has metadata.
Many things within HTML have metadata, but that doesn't make those elements "<meta> tags".
A <meta> tag is a meta tag.

<meta http-equiv="description"...>
<meta http-equiv="keywords"...>
<meta http-equiv="content-type"...>

Are all meta tags as they contain data about data within a meta tag, that is <meta> tag.

On that basis, a HTML element tag "type" is defined by what tag type it is.
<b> is a bold tag, <a> is an anchor tag ... <meta> is a meta tag and therefore <title> is a title tag, and not a meta tag.

Although it's not "entirely" black and white, and therefore (getting back on the fence) I would say opinion is allowed to a certain degree in this occasion.

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decibel.places's picture

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hey greg! thanks for joining the debate! Wink

greg wrote:
BOTH a <meta> tag and a <title> tag have metadata, and therefore both are meta elements

No, <title> does NOT contain meta data (although I suggested that in error). It contains the document title, which may be the same or similar as the value of the meta title tag.

It is NOT a meta tag and does NOT contain meta data - so therefore it is not a meta tag or a tag that is acting like a meta tag.

That is my point of view.

It is not a boat,

greg wrote:
even though it possesses some of the qualities that the definition of a boat has

I would say it is circumstantial that the title tag generally has the same or similar value as the meta title tag. Because they both deal with the document title.

However, the key difference is that the title tag defines the document title, while the meta title tag describes the document title.

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decibel.places wrote:
No, <title> does NOT contain meta data
Yes it does.

W3C wrote:
The META element is a generic mechanism for specifying meta data. However, some HTML elements and attributes already handle certain pieces of meta data and may be used by authors instead of META to specify those pieces: the TITLE element, the ADDRESS element, the INS and DEL elements, the title attribute, and the cite attribute.

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decibel.places's picture

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So I was actually correct when I said that <title> contains metadata...

for the record, that is the TITLE element

the title attribute is used to add title info to an element (which may be displayed as a tooltip on hover) eg:

<img src="http://www.w3.org/Talks/Tools/Slidy/keys.jpg" title="W3C logo" />

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decibel.places wrote:
So I was actually correct when I said that <title> contains metadata...

erm....
decibel.places wrote:
No, <title> does NOT contain meta data (although I suggested that in error).

You did originally, but argued against me with it when I stated it. Now you are back to saying it does Confused
You know it's Saturday right? And this is ... Earth?

decibel.places wrote:
for the record, that is the TITLE element

the title attribute is used to add title info to an element (which may be displayed as a tooltip on hover) eg:

I know, and what I put was correct as I had it wrapped in < >. My using <title> clearly references the meta element in the document head that determines the document title. "TITLE" is simply a textual reference for <title>, and "title" is a textual reference for element based titles (title="").

As you are supposed to use lowercase letters for tags I think the textual representation using uppercase for an actual tag is a bad idea, and may well confuse newcomers. W3C should have a slap on the wrist.

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I was not correcting anything, I was pointing out the difference between the <title> tag as an element of the document, and the title="some text" attribute, for the sake of anybody who may be following this (hopefully nobody).

During the course of this debate, I have managed to go to the gym, go to synagogue twice, repot some plants and otherwise enjoy life... as well as post some DHTML code on d.o. and manage 2 or 3 other projects, and answer some other posts here.

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What do you want, a Blue Peter badge?

decibel.places wrote:
sorry, I can be arrogant and brusque at times, but I have a good heart and don't mean to hurt anybody's feelings Smiling

sometimes I feel persecuted too, remember that I have feelings too (but a tough skin) - so when I am "attacked" (or I perceive that I am) I bite back!

You cannot give out an attitude to others then feel hard done by when they return the same attitude back to you.
That's NOT a case of "you started it" but people in general tend to respond in a similar manner in which they themselves had been approached in.

Someone politely asks me the time, I smile and tell them. Someone physically shoves me out of the way rudely, they get shoved back twice as hard. This is life, and I believe a very apt phrase goes well here...
"Don't dish it out if you can't take it!"

If you feel you have been attacked and ganged up on, then that is your own doing for not going out of your way to ensure you ARE polite to people and make them understand you are being helpful.

Hell, it can be easy enough in real life to ensure you come across as civilised, in a forum you only have to not press the "Submit" until you have calmed down a bit and changed your angry reply to rational and civilised response.
It's not realistic at all claiming you are arrogant within your forum posts as it's not like you have to instantly respond. In fact, you don't have to respond at all. Bite your virtual tongue!

In this thread (linked), you were actually wrong, and you missed the point entirely. Instead of quickly replying and pushing forward the argument you have stuck in your head, take a moment and think "wait, have I missed something?".
I nearly didn't post this in fear you will debate it even more, and start arguing it all over again or argue the fact you were not wrong.

Let it go, forget it, move on to something else.

There are quite a few threads of yours of recent that you start splitting off into a debate about something off topic and completely unrelated, or correcting people's spellings or generally causing havoc in a thread.
I know others debate back with you, myself included, but a two way response is fine .. someone picks out a potential fault in an opinion or advice, then the other person responds.

And that's fine but you just wont leave it alone and insist on debating back your side of the argument in every thread. Sure, once every-so-often is acceptable if the debate could be related to the topic or further assist the OP somehow. But not in the majority of threads you post in, that's not fair to the OP or the forum.
And just debating "I am right" over and over again in multiple threads throughout the forum ruins "other people's" threads.

It really has to stop as it's unfair on others, and as you are a decent regular member, like myself and others, you will surely want the forum to be a decent place.
Growling at people, especially newcomers, is detrimental to the forum in general, and often to other people's feelings.

You claimed "I have feelings too", well so do other people! Although, it's not about "feelings" it's about being civilised and keeping comments informative and related to the topic.

sambitha, the OP, hasn't actually posted since their opening the thread, yet you have managed to tell us about going to the gym, your gardening habits and all the other things you have done recently.

Please, don't reply with arguments or anything off-topic as it will just get unpublished.
Seriously, life's too short to argue over everything all the time.

Take what I have just said and choose to ignore it, laugh at it or take something from it. Regardless of what you choose, don't respond to it unless it is relevant to "Role of Meta Tags", i.e. the topic of this thread!

End of off topic discussion.

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dani's picture

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Meta tag will increase SERP. But Its should be optimized perfectly.

Bluejet's picture

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meta tags can help you to target your chosen keywords

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simply put,
content is for the human visitors
meta tags and all on-page factors are for the spiders

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Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

The meta description tag and the meta keywords tag were proposed so that webmasters would have a consistent method for providing meta document data to user agents, such as search engines. Unfortunately, so many unscrupulous webmasters have abused the meta description and meta keywords tag that search engines have had to de-emphasize their importance.

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meta tag is used at website for visibility of content at search engine, search engine crawl the content according to meta tag, due to good meta tag 60% work has been completed for SEO.

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All the meta tags are really important as the SERP really depends largely on how well the Meta tags are made...

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Thanks all for sharing such a nice info...

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Role of meta tag:
*Meta tag is the great way to boost the search engine ranking in your web site
*Meta tags will help us to get more traffic in your web site
*Mete tag In SEO help us to get good ranking
*Meta tag is a way to get Information in your web site

They have: 46 posts

Joined: Sep 2011

meta tag is used mainly in search Engine Optimization for Increase the traffic rate..

Steve Marker's picture

They have: 19 posts

Joined: Oct 2011

All the meta tags are really important as the SERP really depends largely on how well the Meta tags are made...

They have: 3 posts

Joined: Oct 2011

Meta tag is one of the important factor of SEO. It is used for the visibility of the contents of web search engine, search engine to index the contents of the meta-tags.

They have: 6 posts

Joined: Oct 2011

For Google' crawlers meta tag is the most important thing as when a surfer fires a search query in the Google search engine, it will fetch the result from indexed database based on the search query & the most appropriate & relevant meta tags. so meta tags are quite important in on-page optimization/SEO

He has: 2 posts

Joined: Oct 2011

Google always check for meta tags while crawling and indexing.

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