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Reinvesting in your business

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timjpriebe's picture
DeveloperModeratorSponsor

He has: 2,666 posts

Joined: Dec 2004

I remember when I first got into doing web design for clients. It was several projects before I actually started seeing the money. Since I had decided I was in it for long term, the first few projects went right back into various hardware, software and promotional materials.

Of course, the same thing really applies even if you are doing one revenue generating website for yourself.

Now, my budget is broken up into the following categories:

Hardware/Software - 22.5%
Marketing = 22.5%
Business Expenses - 10%
My Payments - 45%

Those are approximate percentages, but you get the idea.

Are you guys investing in your business, in addition to paying yourself?

They have: 30 posts

Joined: Mar 2006

timjpriebe wrote: Are you guys investing in your business, in addition to paying yourself?

I keep building news sites in order to generate more revenue. Does that count?

timjpriebe's picture
DeveloperModeratorSponsor

He has: 2,666 posts

Joined: Dec 2004

Absolutely. Is it working fairly well?

They have: 30 posts

Joined: Mar 2006

timjpriebe wrote: Absolutely. Is it working fairly well?

I can say that I made more money this January than last January. I can also say that I made more than this February than last February. I think I will make more this March than last March. It's not like I'm making twice or three times as much though.

With regard to reinvesting, the more sites I make, the more I need to pay to register domain names. I also get unique IP addresses for all my sites, so that costs as well. So, I suppose that I am reinvesting.

I might make a pretty big reinvestment this year, but I'll see ...

They have: 2 posts

Joined: Mar 2006

>Are you guys investing in your business, in addition to paying yourself?

I am totally dedicated to investing in my business. Paying myself is not the goal.

I pay myself enough to live a nice life, but, I choose to limit that expense when it might conflict with growing the business. e.g. I can be very happy with a cheaper Porsche Convertible, I don't need the $450K model!

Having money is good, being successful is business is better!

Busy's picture
Modrater

He has: 6,157 posts

Joined: May 2001

They reckon you shouldn't draw a wage in the first year then only in the next if you are profitable. Then again depends on the nature of the business etc

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He has: 377 posts

Joined: May 2005

that's good advice.

I learned that the hard way, everythign may seem peachy now but if you stop investing in your own business then evetually you hit a slow period that could have been avoided.

bluecircle's picture

He has: 42 posts

Joined: Apr 2006

I spend a lot of my profits on afvertising (Banner advertising, Google Adwords, affiliate programs etc.). Investing in your business now and getting your website known will bring in increased profits later. It's well worth it in the long run.

Increase Targeted Traffic
Web Traffic -- Category Targeted -- Country Targeted
Quality Traffic Supply

timjpriebe's picture
DeveloperModeratorSponsor

He has: 2,666 posts

Joined: Dec 2004

I've recently done some reinvesting in "existing" clients. I've started a program where clients who sign a webmastering contract with me get a free 1GB iPod shuffle or Palm Z22 PDA. How my contract is set up, they will have to pay a minimum of $150, even if they cancel right away. But hopefully this is helping me to make fans, not just clients, so that won't even be an issue.

I've given it to one client so far, and he couldn't believe it. I don't mention it ahead of time, until I ask which one they want. I'll be giving another away on Tuesday. It's pretty exciting, although it's certainly not a conventional way to do things.