Reference for typography. How it can sell your products.
In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.
It is a good reference to keep in mind when constructing a home page or menu layout. With a marketing purpose that is. 
http://nymag.com/restaurants/features/62498/
This is business, not a personal expression of your art.
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Megan posted this at 21:05 — 7th January 2010.
She has: 11,282 posts
Joined: Jun 1999
I remember reading something about how restaurants will highlight items on a menu that they get the highest margin on. Using design to encourage you to buy something that makes them the highest profits.
Megan
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yMladenov posted this at 07:48 — 8th January 2010.
He has: 33 posts
Joined: Dec 2009
How do you imagine this could be put to use with a website navigation?
I believe that it should be with very different titles of the categories, maybe a separate column for the sub categories and some sort of highlighting
Maybe something like a more structured tag cloud.
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Megan posted this at 17:49 — 9th January 2010.
She has: 11,282 posts
Joined: Jun 1999
Or just using different design treatments to promote the areas you want people to go to. Maybe use a highlighted products box to show off your highest margin products. Or, like in the menu, highlight extravagant, expensive items to make everything else seem like a bargin.
Megan
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yMladenov posted this at 13:29 — 10th January 2010.
He has: 33 posts
Joined: Dec 2009
Yeah, well thought.
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