Quickstart Guide to Effective Free Advertising
Here's the top 6 most effective ways to promote your business for free:
1. Write articles and submit them to newletter publishers
2. Partcipate heavily in online forums and discussions - include your url in the signiture of every post.
3. Put your url on all your stationery including outgoing mail, email, bills etc
4. Promote your business offline using flers, posters, car stickers, shop windows etc.
5. Sign up for ezines that allow you to advertise for free.
6. Exchange links with other webmasters
Clive
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Abhishek Reddy posted this at 10:10—25th April 2002.
He has: 3,285 posts
Joined: Jul 2001
Is this post aimed at improving your traffic, or helping other webmasters?
abhishek.geek.nz
Suzanne posted this at 18:36—25th April 2002.
She has: 5,512 posts
Joined: Feb 2000
lol... it's actually a really good way to advertise -- notice the "participate heavily" part. If you give good value, it's good advertising. If you just post stupid spam posts, or insult users, or go off on tirades and flames all the time, well... there is such a thing as bad publicity when it comes to developing an online reputation.
As such, using car flyers is similar -- I don't want people to associate my business with irritation and anger, so I won't use that method of advertising.
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Jaiem posted this at 04:55—26th April 2002.
They have: 1,192 posts
Joined: Apr 1999
I wouldn't count #4 as "free". And dropping fliers in some towns can get you a fine.
Mike Feury posted this at 07:45—7th May 2002.
They have: 48 posts
Joined: May 2002
None of those are free - unless you don't value your time
And you didn't mention the clear best IMO.
Good advice. Do this manually and selectively though. Make sure it's a good article, not just a promo - too many of those around.
Also good advice - so where have you been since April 25?
It'll only work though if your heart is in it and you genuinely enjoy helping and debating - people will see thru promo tactics.
There's also a far better reason for participating in forums etc - you can learn so much from others, but mainly from putting your ideas and views out there where they can be challenged.
"The joy of argument lies in finding one's own opinion"
Excellent advice - get a rubber stamp made, or a stylish stick-on label.
Careful. With permission in selected areas it can be great, but don't do any scattergun 'campaigns'.
Waste of time IMO. Many subscribers will have the same motivation as you, and your ad is likely to be buried in rubbish.
Good if you select your partners. Bad if it's some banner exchange - see #5. Much better is singly-negotiated endorsement arrangements with reputable sites, joint ventures [when you're established], or supplying useful content on other sites [like #1].
And the clear best method?
Have your customers do it for you voluntarily.
Mike.
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