PPC Tips...

MrCat's picture

They have: 151 posts

Joined: Aug 2007

Hi all!

Just wanted to share some tips I advice some of my clients.

For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.

PPC is a trial and error campaign for newbies. Always test the water before jumping in. Be cautious on how much you bid at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't. There are two ways of bidding - the agressive (high) and conservative (low). This will greatly depend on how much budget you are willing to put in.

You should also try out other PPC providers for more reach on your campaign and to test what PPC platforms works best for you.

What are your effective techniques for a better ROI on PPC? Share in guys! Wink

They have: 29 posts

Joined: Oct 2007

Look for high-paying keywords and you must be sure that you can get sales from the PPC you have installed.

MrCat's picture

They have: 151 posts

Joined: Aug 2007

JennyScoth0109;225823 wrote: Look for high-paying keywords and you must be sure that you can get sales from the PPC you have installed.

You would need a big budget for top keywords in order to see relevant results especially if you are going to use the top PPC engines. I would suggest you vie for smaller search engines / ppc providers if you really want to target top keyword in your niche. You have less competition this way.

They have: 141 posts

Joined: Feb 2007

PPC seems not working nowdays for me. Maybe my skills are getting lost.Laughing out loud :D

They have: 2 posts

Joined: Nov 2011

Ppc tips are,
1. Dynamically insert search terms into landing pages,
2. Create big expectations with your ad copy and live up to them,
3. Shrink your site,
4. Create retargeting campaigns,
5. Do not ignore mobile shoppers.

They have: 58 posts

Joined: Nov 2011

These are nice PPC tips. You are very right about selecting the right keywords if you are targeting high competition keyword for PPC then your will required to pay more with highest quality of ads. If you are targeting long tail keywords then you have to pay less and google can also linnet on ads quality.

They have: 1 posts

Joined: Dec 2011

Try using match types available, an exact match particular, to control costs and are in fact research shows ads.AdWords displaying your advertisement selected by the relevant search results and on content and research sites within the Google Network.

They have: 5 posts

Joined: Dec 2011

You must go to Ezine article . There you can find good information regarding your query . One must search the net before posting such simple question .

They have: 4 posts

Joined: Dec 2011

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