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They have: 11 posts

Joined: Dec 2006

Is it good to build a site targeted to one search engine.

timjpriebe's picture
DeveloperModeratorSponsor

He has: 2,666 posts

Joined: Dec 2004

Nope. A good site is built so that any search engine can easily pick it up. Including Google.

That's my opinion, of course. Your mileage may vary.

They have: 127 posts

Joined: Sep 2006

The site is targeted at audience, people, and these people can be brought to your site by different means. Of course, your can optimize your site for one se, but only if you're sure you won't lose potential clients.

They have: 31 posts

Joined: Oct 2006

No not at all. It is not a good practice to be limited to only one search engine. People according to their requirements and preferences use different search engines like those who are associated with Microsoft by default get MSN as a search engine, those using services of Yahoo! use Yahoo's search engine. For accuracy and high web traffic people prefer using Google.
IMO you can focus on only one search engine and try to index your site in maximum search engines.

They have: 70 posts

Joined: Dec 2006

I think sometimes it may workout if we design the website to target one search engine like google.

timjpriebe's picture
DeveloperModeratorSponsor

He has: 2,666 posts

Joined: Dec 2004

franke1;211625 wrote: I think sometimes it may workout if we design the website to target one search engine like google.

But what about when Google changes? Every time they roll out some major change in its algorithm, you hear tons of webmasters complaining about how they are suddenly losing tons of money. The reason? They've optimized their website for Google, and nothing else.

Those who set up their website to be easily indexed by any search engine, have plenty of good content and good coding practices don't have a problem.

Megan's picture
Administrator

She has: 10,145 posts

Joined: Jun 1999

I agree with what others have said, but the ranking factors for big search engines do tend to overlap quite considerably. If you target one of them chances are you'll be doing well with the others too.

What Tim pointed out also applies to focusing on one method for your SEO strategy. So if you decide that reciprocal links are going to be the best way to improve your ranking, and spend all your time on building reciprocals, you will have a problem when the SE decides to devalue them. This is another thing that happens when the algorythm changes and sites drop - they complain loudly, but what really happend is that they were relying on a now outdated strategy to build up their rankings. Diversify your techniques and you won't have this problem (as much).

They have: 2 posts

Joined: Dec 2006

Nope, you have to be versitle. What if that site goes down one day? Everything isn't permanent. Build you site to be compatible in every search engine. Thats the way to go.

They have: 102 posts

Joined: Sep 2006

Do you really find that much difference between SE approaches I mean if you optimize your site for Google and have a good ranking there, you'll be ranked high by Yahoo! as well.

bluecircle's picture

He has: 42 posts

Joined: Apr 2006

I base all my SEO off of Google's guidelines, but this method will give you good ranks for all the other SEs too.

Increase Targeted Traffic
Web Traffic -- Category Targeted -- Country Targeted
Quality Traffic Supply

They have: 64 posts

Joined: Apr 2006

Personally I have never built a site for a search engine in my life. Funny thing is, they can't buy Smiling I prefer to build for people. Wink

On a more serious note, you should not worry about this search engine or that search engine, and should build a balanced site that is rich in content, easy to navigate, and clearly laid out. People AND search engines will love this, and then you can just work on the off site stuff which again will help rankings