I remember when getting links was sooo easy. And I admit that until about 8 months ago I was still emailing webmasters trying to get tons of relevant link exchanges. Then I thought about it. It almost seems like a waste of time. I can't speak for everyone but this is what use to happen to me:
First, I'd crank up Arelis type in a competitors web address and hit the start button. in about 2 hours I'd have about 1500-4500 link partners lined up. For the next couple of weeks I would check out the sites and email the webmasters. No really a problem except I spent a lot of time chasing links that, more times than not where more for shear numbers instead of actual traffic.
So I changed the way I do business. Now I really incorporate a lot of guerilla style offline marketing into my strategy. I feel its more targeted and I can see response immediately. I really can see to instant benifit of a we'll placed comical flyer, and find passing out flyers a lot more fun and interesting that searching for links. So What do you guys think? Do any of you use flyers or postcards?
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demonhale posted this at 03:32 — 20th July 2006.
He has: 3,301 posts
Joined: May 2005
Yes I did, it does convert quite easily fast, but you must not ignore link exchanged, in the long run its not the traffic from those sites you exchanged links with that matters, but the longer your link stays with them, the more PR you get, and the quicker you are found in search engines...
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Megan posted this at 20:37 — 20th July 2006.
She has: 10,288 posts
Joined: Jun 1999
I've always avoided those generic link exchanges. I don't like to do anything that's only for search engines and not for people as a matter of principle. I think if you're going to exchange links it would be better to set up some sort of real partnership where you can really refer quality traffic to each other.
As for flyers - I think it depends on what your site is about and whether you can target your audience in the real world. For a site like yours (nerdville) there are probably lots of places you could go to find your audience. Like any sort of geek conventions, computer science buildings at local colleges, geek stores etc.
Megan
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