This is probably a stupid question, but are there any resources out there that give one an idea of how much they should charge for ads on their site?
I use Burst! on my site and am pretty happy with it so far, but lately I've been approached by individual companies looking to advertise on my site...the problem is that I have NO idea what to charge. 
Thanks for any help!
Eric
fairhousing posted this at 03:20 — 1st May 1999.
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Well, after viewing his site it's clear Burst! doesn't have the tracking capabilities they say they have to make sure members are in compliance with banner placement. Heck, I think I might start putting those sorry Burst! banners at the bottom of my pages too, instead of near the top.
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JP Stones posted this at 16:53 — 1st May 1999.
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Eric,
There are a few sites that deal with this type of topic - but they are of little use because the rate varies dramtically depending on your site/demographic/traffic etc.
You're site is a games site, fairly targetted.
I would say demographics would be mostly males under 25. Not the best demographics but not the worst either
Say, standard banner, $10-14 CPM (cost per thousand impressions). I am charging approx $7 CPM for a smaller banner but could get away with more due to better dems.
Hope that helped.
JP
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Perforated Edge - Tearing Through Convention
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John Slade posted this at 16:54 — 1st May 1999.
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Joined: Mar 1999
Look at sites that are a similar subject to you.
I would suggest something between $5 to $20 per thousand exposures. Remember the more targetted the advertiser the more you can charge per thousand.
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John Slade (ICQ #19533369)
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Everything for Microprose F1GP
Eric posted this at 19:02 — 1st May 1999.
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Joined: Mar 1999
JP & John: Thanks for the input! At least now I have someplace to start with my 'negotiations'.
fairhousing: haha...don't worry. That banner (on the main page) has only been at the bottom of the page for a little over a day. I was experimenting with the layout of some graphics and forgot to move it back up to the top. I assure you it will be in 'compliance' again very soon.
Eric
justin posted this at 21:15 — 15th May 1999.
They have: 12 posts
Joined: May 1999
I have been wondering the same thing myself - I currently have $25/CPM posted, as it is a very targeted site (hosting directory). I also think a little bit higher cost is justified by the fact that unlike other hosting directories, the site isn't littered with banners - I have a self imposed limit of one per page, 468 x 60 (or similar size).
Does this sound like a fair price? Traffic is kinda low right now but we just launched, so that is expected... I also set the minimum (for now) at only 2,000 instead of 10,000, since my site is targeted at the smaller hosts for the most part.
I wonder if that's just too high, or maybe I should lower the price to around $10 or $15...? At least temporarily anyway - so what do you think?
BTW, I looked at a couple of other hosting directories, one which is pretty new as well and littered with banners, charging $25/CPM...
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Justin Nelson
HostFacts.com
JP Stones posted this at 23:23 — 15th May 1999.
They have: 2,397 posts
Joined: Nov 1998
I would start off low and increase slowly while watching how sales are affected, if they drop significantly you have reached a point beyond what people like to pay for what you offer.
JP
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The Webmaster Promotion and Resource Center.
http://www.what-next.com
JP Stones
Perforated Edge - Tearing Through Convention
A UK Based Creative Communications Agency