HTML Review

Well, i am hypocrite in saying this but if you want the ultimate optimised pages then you need to learn to use CSS and not HTML tables. Tables take up precious space where keyword rich text should be. Also, little things like javascript should be in external files.

You could generally do with more text as well as simple links. You need to talk about what you sell, then the site is relevant (what search engines are all about!).

-Rob

Remember that search engines are essentially like blind users. They don't see anything, they can only read the text. So you have to make sure your text is optimized so they know what words are important. As Rob said, words closer to the top of the HTML code are best. When I look at your code all I see is a bunch of tables and images fat the top. Looking at the page there is very little HTML text outside of the navbars and very few instances of they keywords you should be targetting (most of the instances of "tickets" are towards the bottom of the page, and only one is in a header).

You'll probably want to start by cleaning up the code at the to pof th epage. Learning to code layouts with CSS instead of tables will be helpful, but there's quite a learning curve there. Instead, try to cut down on the nested tables. You could also try turning your navigation menu into HTML with CSS instead of images. I think you could mimic the look you have quite nicely with CSS. A good idea would be to remove the home link (put it siomewhere else, perhaps) and put Tickets for: infront of the rest of the navigation. Now there's some text the SE's can read.

Headers and links are more imporant than regular text so make sure you use them. After the navbar, there should be an introduction statement, starting with a h1 tag introducing the site. Then a paragraph explaining what the site offers including some good keywords. I notice that yoiu do have the H1 tag with the list at the top.

These are the same words you have in your title - It seems a little too specific to me but maybe that's the key offer you have? I don't know. If people are looking for tickets to other events your site may not come up. I'm not sure what the best strategy would be here. If you want people to find your other offers it might be good to make the home page more general and then have a secondary page for the basketball tickets.

Here is a good article listing SEO importance factors:

http://www.seomoz.org/articles/search-ranking-factors.php

Thanks again Rob & Megan,

I've got the template from the ticket network company, so I have problem changing the code. I think that my next step will be making my own site with all your suggestions.
Until then I need more "free traffic" (most of my visitors are PPC visitors). Now you can find ticketnetonline.com on Overture and Yahoo for few meta tags but not on Google or AOL. Do you know why is that ?
If I will make hundreds of links exchange with other web sites, still I won't be able to compete on good keywords because of the code ?

Regarding the title I thought if I will focus on one category it will be better for me, cause the competition is very strong.
I cannot change the meta tags, title or description for every page because the site is owned by ticketnetwork.

Thank you for the article