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September 13, 2001
Dear Engage Publisher Partner,
Today we have some important news to share with you. As you may have heard
or read, Engage has been actively seeking a buyer for its media network due
to the continued downturn in the online advertising market. Unfortunately,
those efforts have not been successful. Therefore, Engage will cease running
advertising campaigns on September 23, 2001, and will close all its media
operations on September 28, 2001, at 8PM Eastern Time. As such, your Engage
Media publisher agreement will terminate effective September 28, 2001. Your
service will continue uninterrupted until September 28, 2001.
This has been a very difficult decision for Engage and we recognize it could
create a disruption of your ad-serving capability. In an effort to mitigate
this disruption, Engage has developed a special program that allows those
customers affected by this shutdown to migrate quickly and inexpensively to
our AdBureau outsourced ad-serving solution. This special transition offer
includes:
* Three month "ramp-up", which includes:
- Free ad serving in October
- Free house ads in November and December
* Free AdBureau training ($2,000 value)
* Free AdBureau set-up ($2,400 value)
* Up to 50% off AdBureau CPM rates
And, for those customers who want to bring ad serving in-house, Engage is
also offering a 30% discount on specific tier level AdManager software
licenses plus 2 free days of consulting.
These special programs are available through September 28, 2001. For more
information, please contact:
* United States: Ken Genest - 1-877-U ENGAGE
* Outside United States: Eve Grant - +44 (0) 20 7492 0490
Effective immediately, Engage will not book any new site-sold or advertiser
campaigns. However, we will continue to run currently booked campaigns on
your site through September 23. After that date, you will have to make other
arrangements for selling that inventory. Between September 23 and September
28 we will continue to serve PSAs. You will continue to have access to the
Engage Media Network reporting tools through Friday, September 28, at 8:00
PM Eastern Time, to ensure you have the ability to pull any reports you
need. A Publisher Consultant will be available to you for all inquiries
through close of business on September 28, at 978-684-3884 (Option
9-Advertiser or Publisher Support, then Option 2-Web Publisher Support).
All outstanding revenue due you under your current publisher agreement,
including that earned in September, will be paid to you in accordance with
the terms of your publisher agreement.
We sincerely appreciate and value the business relationship we have with
your company, and do hope that we can continue to serve your needs either
through our AdBureau service or our AdManager product. Through these
special transition offers, you can minimize disruption to your ad serving
while gaining access to a proven, robust and widely-used ad serving solution
that gives you control over your advertising sales.
Thank you again for your support.
Sincerely,
Anthony G. Nuzzo
President and CEO
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mjames posted this at 19:53 — 13th September 2001.
They have: 2,064 posts
Joined: Dec 1999
I can't say I didn't see this coming... this is sad as Engage was one of the few reputable companies left. What will be most interesting is if this will hurt Engage's competitors or help them.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
Sports Boards | Sports Newsletter | Spy Cam
fairhousing posted this at 10:45 — 14th September 2001.
They have: 1,589 posts
Joined: Mar 1999
the more that sink the better, fewer ad networks competing for advertisers.
i've heard rumors about focusin, anything there?
Traffic-Website.com free traffic, affiliate programs, hosting, & domain names.
My Site got hacked, but i'm coming back?
mjames posted this at 20:04 — 15th September 2001.
They have: 2,064 posts
Joined: Dec 1999
Yes, but you will get more publishers flocking to companies like BURST!. Whether or not they can handle the increased load is unknown at this point.
Marc James - marc@sports-central.org
Sports Central - Beyond the Scores
Sports Boards | Sports Newsletter | Spy Cam
pLoKeNgOp posted this at 11:28 — 10th October 2001.
They have: 27 posts
Joined: Sep 2001
Yep, but if they cannont handle the load. Then they would make their site requirements less to get more sites etc. Prices would rise also as there would be no competition, in turn making publisher rates go up.
Better for everyone. Except of course the advertiser
I like pizza and donutz
Ravi Pachai posted this at 02:48 — 17th October 2001.
They have: 433 posts
Joined: Apr 2000
I fail to see the logic in this arguement. If they cannot handle the load they would lower site reuqirements? Don't you mean they will increase site requirements because they are being bombarded by applications? I don't understand what you're trying to say there. And net agencies like Burst are not only competing against other ad companies but also againt other forms of advertising like newspaper, magazines..and such..therefore there will never be 'no competition' as you put it. Lessened competition, yes, but whether it's enough to drive up ad prices, I doubt it..especially at a time like this.
Ravi
Ravi Pachai
pLoKeNgOp posted this at 07:20 — 17th October 2001.
They have: 27 posts
Joined: Sep 2001
I was saying that if more websites want to advertise on their network. They have to serve more impressions and advertising.
But if they have so much advertising to serve and not enough websites to put them on, they need more websites to sign up to serve advertising
Put simply, company X is able to serve 10,000 banner ads a week. If more and more companies want to advertise and they have to meet a requirement of serving 20,000 banner views a week, well they would need more websites to sign up so they can serve the advertising and handle the load
Yes but this is just what I think.
I like pizza and donutz
Ravi Pachai posted this at 22:05 — 17th October 2001.
They have: 433 posts
Joined: Apr 2000
I don't think Burst! is experiencing an overwhelming amount of advertisers which would justify accepting more sites. I interpreted Marc's comments to mean an increased load of publisher applications, not advertisers.
Ravi Pachai
pLoKeNgOp posted this at 05:10 — 18th October 2001.
They have: 27 posts
Joined: Sep 2001
oh I see
misunderstanding. I'll make myself clearer next time 