Hi,
I have some really basic questions about advertising that I hope someone can help answer.
I have a musician's network website and I'm looking at trying to pick up a guitar company to advertise on my site. Before I hit them up, I'd like to at least have some idea how it all works.
1. Is most advertising these days for a site like mine all PPC?
2. How does the pay per click system work? Who keeps track of the clicks and how does the billing/payments typically work.
3. What is the typical rate per click?
Any other info or links would be much appreciated.
Thanks,
dyno
Ahosting.biz posted this at 08:07 — 10th March 2007.
They have: 35 posts
Joined: Jan 2007
Hello. According to my experience - it works fine and I think that it worth to try at least.
Megan posted this at 15:46 — 10th March 2007.
She has: 10,304 posts
Joined: Jun 1999
To answer your questions:
1. No, sometimes sites will do it just by the month with unlimited impressions (varying based on how many other ads are in the rotation). See our advertising page to see how we've set it up. We just thought it would be much easeir to manage this way rather than figuring out costs per click and all that. I think this makes more sense to advertisers as well, unless they've bought a lot of advertising elsewhere and understand the PPC system.
2. You'll need some software to run your ad system. We use PHP Ads New.
3. Costs can vary a lot depending on how much traffic you get, what the CTR's are like from your visitors, and how much demand there is for advertising on your site. Try going around to similar sites and checking their advertising rates if you can find them. That will give you an idea.
You could always go with adsense, which is PPC, or an ad network that would handle everything for you. I like to keep all our own revenue if at all possible
Megan
My web design blog