301 redirects and Developer -

They have: 6 posts

Joined: Feb 2009

I have a problem that I hope you may be able to help me with.

Our site is currently has 100's of old urls that have been indexed giving me two problems - duplicate content for some and for older ones 404 pages.
To date I have been getting our developer to do 301 redirects on these pages. But he is now saying that this is not efficient and that due to the quantity I am slowing the site down. Also its not recommended to have as many 301’s on the site as this can effect the performance of the site in general. Is this correct ?
He says that I should not focus on individual pages but only problems at the top level domain.e.g mydomain.com to www.mydomain.com. However these individual pages are important and have been indexed.What should i do?

Have you come across this problem - they developed the site with no seo in mind and this is the consequence of their development.

I would love to hear your advice and experience

He has: 1,558 posts

Joined: Nov 2005

I cannot comment on your developers comments and abilities as I don't know your full site setup, pages, code and other surrounding issues. It would be unfair to agree or disagree with him/her without being in the position myself.

It's easy for someone to come along and say "yeah., they are talking rubbish...all you need to do is..."

That said, the old indexed pages will be removed eventually by search engines if you take down the redirect and just allow the new pages to be indexed again (or index no page if page is removed altogether).

You can assist the main one - Google - by using their webmaster tools and telling them to remove certain sites/pages/urls etc.
I think you can provide a new one for removed ones too (uncertain), at the least you can request a re-crawl.
And submit a site map at any time to them, which I have found really helps. even with new sites with little content they eventually use the site map and crawl your site with accurate results.

But either way, it sounds like a semi-catastrophic setup, and a nightmare to keep tabs on. It really needs to be cleaned up, for search engines sake, site visitors and your's and your developer's sanity.

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pr0gr4mm3r's picture

He has: 1,505 posts

Joined: Sep 2006

When I switched blogging platforms on one of my sites, I was left with a ton of broken links. For reasons beyond me, search engines take forever to update. My .htaccess file has several dozen redirects - one for every article, category, and tag. It doesn't slow down my site or affect my ranking.

I can't say for sure whether or not it would scale to several hundred, but I can't see why not.

Zaccaria's picture

They have: 32 posts

Joined: Nov 2008

flaxseoguru wrote:
I have a problem that I hope you may be able to help me with.

Our site is currently has 100's of old urls that have been indexed giving me two problems - duplicate content for some and for older ones 404 pages.
To date I have been getting our developer to do 301 redirects on these pages. But he is now saying that this is not efficient and that due to the quantity I am slowing the site down. Also its not recommended to have as many 301’s on the site as this can effect the performance of the site in general. Is this correct ?
He says that I should not focus on individual pages but only problems at the top level domain.e.g mydomain.com to www.mydomain.com. However these individual pages are important and have been indexed.What should i do?

Have you come across this problem - they developed the site with no seo in mind and this is the consequence of their development.

I would love to hear your advice and experience

Update the links as needed and focus on your landing page(s) as well as your Top Level.

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They have: 10 posts

Joined: Apr 2009

301 redirects are supposed to be safe with google as far as i know

They have: 4 posts

Joined: Apr 2009

useful information from google about 301 redirect
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=93633

Megan's picture

She has: 11,282 posts

Joined: Jun 1999

I don't know anything about whether that many 301's would slow it down. Try taking out the .htaccess and see if there's a difference.

Quote:
He says that I should not focus on individual pages but only problems at the top level domain.e.g mydomain.com to www.mydomain.com. However these individual pages are important and have been indexed.What should i do?

I don't agree with this. If you have individual pages that are ranking well and have inbound links then you definitely need to 301 those URLs. Pages that don't have inbound links and/or don't rank all that well you could probably leave and let Google figure out over time.

I would probably focus on the inbound links. That's where you're really going to lose a lot because if you don't 301 them you lose all that link juice.

Eventually the search engines will drop all your old URLs and you can take out the redirects unless they have links pointing to them.

Greg K's picture

He has: 1,995 posts

Joined: Nov 2003

We have an excellent SEO department at work that really knows their stuff. We do multiple 301's when a site is redesigned. Our site I think had about 100 entries, so if they ok it, I trust it is effective and worth any possible effect it may have (although I doubt much)

-Greg

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