Ezilon.com - Target Your Audience, be Seen in Your Region

why run a free linking site?

You are viewing this site as a guest. Join our community to get your questions answered and share knowledge. Active members may advertise and ask for a website critique.

They have: 140 posts

Joined: Nov 2003

I am considering starting a niche link site but am tentative about giving away links to build a base....

What is the business theory behind offering free links and how does a site that does that make any money?

Free link sites are everywhere and I'm curious how they stay in existence....

andy206uk's picture
DeveloperModerator

He has: 1,753 posts

Joined: Jul 2002

Talking purely business - I would have thought the best way to make money from it would be to give away free links but also charge for premium links (i.e. links at the top that are highlighted in some way). You can also utilise external advertising feeds such as those provided by overture,google etc.

In all honesty though, I don't think a lot of link sites are done to make money - there isn't really much call for them nowadays with their being so many good search engines and directories already around.

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.

They have: 14 posts

Joined: Nov 2006

Basiclly you want to run a free link site just to collect free leads. Everyone that posts to the site is opting in to your mailing list and than you can send promotions to them. This is a technique many marketers use to build their mailing list.

You can also make money by placing Adsense or other affiliate advertising on the site. I would not recommend ever posting to a free links site. You will get no traffic and a lot of spam and also search engines don't like links coming from these sites.

Finntroll's picture

They have: 132 posts

Joined: Sep 2006

So, the idea behind a free links site is to collect e-mails? But according to the law to send a newsletter you have to have you recipient's permission, otherwise emails are spam. So, all free linls sites are illegal?