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what type of advertising is this called?

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They have: 140 posts

Joined: Nov 2003

What do you call the type of advertising where someone pays for links on a webpage that are embedded in the text?

For instance, if you were reading the above line and the word advertising was linked to someplace, how do they get that in there other then contact the site owner directly?

This must be called something and there must be services that offer this... which is what I'm after.

Thanks

Megan's picture
Administrator

She has: 10,304 posts

Joined: Jun 1999

Extremely annoying? Wink Just kidding, I don't know. I spent ages creating a user stylesheet on a certain site to get rid of those the other day.

Do you mean the ones like on this site? With the annoying pop-up things and double underlines?

They have: 140 posts

Joined: Nov 2003

yes, something like that but without the popup/under box on the rollover.

more along the lines of a wikipedia site where when you click on a keyword and you are taken to another site or page. I know they are annoying but am curious as to how to put them on select pages of my site to help defray hosting costs.

They have: 140 posts

Joined: Nov 2003

Found out it's called "in-text" advertising and you need a certain volume (large) of hits per day before they'll let you put it on your site. Dozens of companies offering it. Now I know. Thanks

They have: 20 posts

Joined: Dec 2006

cbc58;210488 wrote: Found out it's called "in-text" advertising and you need a certain volume (large) of hits per day before they'll let you put it on your site. Dozens of companies offering it. Now I know. Thanks

How effective is this type of ad method?

andy206uk's picture
DeveloperModerator

He has: 1,754 posts

Joined: Jul 2002

Theoretically, if people don't know they are clicking on an advert, it could be VERY effective as they think they are just following a link within the site. The problem is that most of these ads make themselves very obvious and so not so many people will click on them!

Andyk

Blog of a Web Designer
Give a man a fish and you feed him for a day. Teach him to use the Net and he won't bother you for weeks.

gastongr's picture

He has: 24 posts

Joined: Nov 2003

Other people call these content links, as they are embedded in related content.
They are suppoused to better for seo than regular links placed in a footer or in a box that is not near the content.

Of course that counts only when the links are related with the site content. Search engines treat them like more "natural" links.

He has: 36 posts

Joined: May 2006

"text link ads"... you can google search, and found few that offering this link trading service.