Hi Guys,
I am currently wondering if it is a good idea or not to put prices up on our website. (http://www.sixthsense-esp.co.uk/index.htm) I wanted to give the site and us an agency feel, so haven't. Yet! But i am worried about putting off potential customers. But then do the only people who care about the cheapest website design the sort of customers we want?
Discuss 
Busy posted this at 19:48—31st January 2006.
He has: 6,148 posts
Joined: May 2001
I find prices are easier to compare, as well as services of course
Most upper market places hide their prices (retail).
My accountant gave me some advice a while back, when selling don't use cents but when paying someone use cents as no cents appears cheaper than cents. (Think I got that right way round)
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Dux0r posted this at 20:25—31st January 2006.
She has: 31 posts
Joined: Jan 2006
It's extremely important to put your prices up somewhere it can be accessed readily. Most users will leave your site very quickly if they can't compare you with their previous experiences.
You might find this useful: http://www.cc.gatech.edu/gvu/user_surveys/survey-1998-10/graphs/shopping/q182.htm
robfenn posted this at 21:09—31st January 2006.
He has: 458 posts
Joined: Jun 2005
Thanks for the links
Megan posted this at 21:27—31st January 2006.
She has: 10,037 posts
Joined: Jun 1999
When it comes to web design services it gets difficult though because it's hard to have an abstract idea of what something is worth. It's like any sort of service really. It depends on what the client wants. The definition of the product can vary so much that it can be impossible to come up with a base price.
It's like asking a building contractor how much it would cost for a new roof. Well, it depends - how big is the roof, what kind of shingles do you want, does anything else need repairing, are there any structural problems etc. The price depends on the individual client's needs and the same goes for websites. You'd have to get a clear idea of what the client wants before giving them an estimate.
I would say look around at your competitors and see what they are doing - if they all have their prices up you'll probably want to put yours on too just so people can compare.
Megan
My web design blog
garethcbrown posted this at 22:58—11th February 2006.
He has: 52 posts
Joined: Feb 2006
Quite right. As a freelance illustrator, I cannot publish prices for my services when the cost of a commission totally depends on the intended use for the artwork. When you commission an illustrator, you are paying for using the artwork! All I can do is get as much information as possible from the client and quote them accordingly on the basis of the intended use.
What is the expected area territory coverage?
Is there likely to be multiple use (magazine ad/stationery/other marketing?)
What would be an adequate licence duration?
Exclusive or non-exclusive?
How big/small is the company?
How big/small is the print run?
Professional people who are likely to commission illustrators know the going rate and what they should expect to be paying anyway, as would professional people who would look to your web design services have a rough idea. I would not think they expect anyone to publish their prices as they would just ask around to get quotes.
As for people who want to see prices published, I wouldn't worry about them! Chances are they wouldn't want to pay what they should anyway!
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robfenn posted this at 09:22—1st February 2006.
He has: 458 posts
Joined: Jun 2005
You have hit the nail on the head their Megan.
Really i can only put something like 'From £299' because there is so much scope within a service. But by putting a 'From' in i feel customers will presume the real price is going be much highter, and they'd probably be right!
I might trial it without and see what happens.
Cheers,
-Rob
Web Based CRM | ISO 9001 & 14001
Megan posted this at 14:32—1st February 2006.
She has: 10,037 posts
Joined: Jun 1999
Or, they could assume that they are going to get it for £299 and get stroppy when you quote them a much higher rate!
Megan
My web design blog
john238 posted this at 06:55—15th February 2006.
They have: 23 posts
Joined: Feb 2006
The only problem if you don't show the prices, your visitors may have a quick glance, see no prices and then think you are not selling anything.
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