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Email marketing method, what is better?

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They have: 20 posts

Joined: Dec 2006

Need your input, what is better:

As many as the emailer opted in for

or

As many as frequency of sending emails?

They have: 10 posts

Joined: Jun 2007

Please explain better i do not understand?

They have: 24 posts

Joined: Jun 2007

I think email marketing is not good. it is considered as spam bcoz users do not wish to receive those mails. and you send those mails to them without their permission.
if you just send your new promotions and your new deals to your current customers then it is good and it have many advantages too.
The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.