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Does AdSense Make Any Money

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They have: 2 posts

Joined: Jun 2007

I have a website that has been online for a few months now. It has a great deal of free information in the specialst area which it targets and it gets a great deal of traffic and pretty good page rankings. I am now beginning to wonder if I should not make an attempt to monetize it by getting some advertisement revenues. The two routes that spring to mind are

  • Getting Google AdSense adverts
  • Selling direct text link adverts

I am not terribly impressed by AdSense. In the course of my own browsing I often get presented with AdSense ads that are hilariously irrelevant. In any case, I NEVER click on such ads, or indeed even notice them.

I can see the value of text link adverts. I am also concerned about not giving the regular users of my site the impression that it has become a commercial enterprise that does not really take their needs into account. In other words, I want to carefully screen what adverts are shown so they actually add value to the user experience of the site.

However, this is entirely new territory to me. Am I just better of plugging into AdSense or would be better to try and directly sell text link adverts? Indeed, does anyone - other than Google - make any money off AdSense?

I would much appreciate any tips.

Megan's picture
Administrator

She has: 9,953 posts

Joined: Jun 1999

The best thing about AdSense is that you know it's not going to get you into trouble for selling links. It's a known fact that Google does not like paid links. If you do sell your own links do put a rel=nofollow in them to cover youself from any penalty. However, the problem with this is that most buyers want that followed link. It's a tough spot to be in. If you sell followed links you are putting your site at risk (the most likely penalty being that your site would be blocked from passing value).

As far as revenue goes selling your own ads is always the best way to go. You keep 100% of what your advertisers are paying rather than some other service taking a hefty cut. We haven't had a problem here finding advertisers - they always come to us. Even if you have to track some down for your site it might be worth it.

You can make money with adsense depending on who your audience is and how well your ads target. It might take some fiddling to ge them to target well and therefore increase your click throughs. Usually, more tech-savvy, experienced audiences click through less often. It depends on who your audience is.

Regarding your visitors - only you know what they'll be comfortable with. I don't *think* people have too much of a problem with the ads we have here. We haven't gotten any complaints, although who knows how many are blocking or leaving because of the ads. Many of our competitors are much worse with the advertising than we are - that's something to keep in mind.

If you think your members won't click on ads then you might want to consider other ways of monetizing your site. For example, if you have a loyal audience you could suggest donations as a way of supporting the site. Wikipedia has been very successful with this (and you could be too!).

I am with you on wanting to keep the level of commercialization to a minimum. We hope to run this site without ads in the future.

They have: 2 posts

Joined: Jun 2007

Thank you, Megan. You have given me much food for thought. Good point, regarding the danger of being penalized by search engines for selling links. I don't want to "go commercial", just try to monetize what at the moment is an entirely volunteer effort while still offering value to the viewers.

The question that springs to mind is just when is revenue earning content not a "paid link". One of the ideas I have considered is offering reviews of services/products of interest to the users of the site and charging a fee - for the review effort, not editorial integrity.

Strikes me that Google are onto a good thing - they make money of adverts but have worked out a great strategy to stop others from doing the same.

teammatt3's picture
Moderator

He has: 1,822 posts

Joined: Sep 2003

Quote: Strikes me that Google are onto a good thing - they make money of adverts but have worked out a great strategy to stop others from doing the same.

You came to the same conclusion that SEO expert, Aaron Wall, came to, and he isn't liking it.

I say don't worry about having sponsored links on your site without the rel="nofollow" attribute, Google just wants to be the middle man for all links, don't let them threaten you.

Sponsor

He has: 470 posts

Joined: Sep 2006

I wouldn't recommend AdSense. Google terminated my account because of I was supposedly clicking my own ads. Being a programmer myself, I know better because I know they are tracking me. Regardless of my caution, they terminated my account right before I reached the payout level. When I appealed it, they didn't care and blocked further communication - even though they had no proof. Now I wish I didn't pay them over $300 in one month for AdWords that never got me any clients.

I do not think Google's advertising program works. You're better off selling links yourself, and I wouldn't make them followable by the search engines because they wouldn't be if you were showing third-party ads.

They have: 24 posts

Joined: Jun 2007

i think goolgle ads are most reliable now a days and they create lots of money. i think that was a special case with the mr programmer who spend $300 and got no client and his account was terminated. i dont know wat was wrong with that. but google adsense are cool.

andy206uk's picture
DeveloperModerator

He has: 1,742 posts

Joined: Jul 2002

Adwords has worked well for me - I recently put adwords on a popular site that I run and it's now bringing in about $300 per week and that's just with one advert block per page. Nothing else.

Andyk

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They have: 43 posts

Joined: Jan 2008

Adsense is great! but you should build your site to attracts targeted traffic with that you could make much from AdSense also be sure to choose a topic that you know a lot about so you can write lots and lots of content.

They have: 100 posts

Joined: Feb 2008

I've recently added adsense to my blog. Its there in the hope it will make me money but it there because I don't ahve to maintain it.

Fingers crossed it will make enough to cover the yearly hosting bill, that'll do me ;o)

They have: 100 posts

Joined: Feb 2008

2 days gone, $1.60 not bad for just for setting it up and leaving it. If I make enough to pay for hosting it will have served its purpose.

They have: 1 posts

Joined: Mar 2008

Adsense is the great program for making money online if they can protect invalid clicks automatically instead of letting account owners protect themslves by using 3rd party program to prevent invalid clicks.

Auto-search-and-destroy invalid clicks from Google help is one of the best ways for both Adsense publishers and Adwords advertisers.

There are thousands of Google accounts which have been disabled each month and those account owners can not join the program any more. I think they lost something from their program which people can participate.

They have: 35 posts

Joined: Jan 2008

As irrelevant as the ads might be, it does not matter as long as people are clicking. Sounds contradictory, I know, but people still click. A friend of mine has a blog about the housing market and other US economy issues and adsense triggers ads for the companies he is expressing concern about, still people are clicking. For example, one post talked about the countrywide financial write-downs and the credit crisis. Consequently, adsense displayed a Countrywide financial ad related to getting fast, easy credit. It is worth giving adsense a try, just done flood your site with ads making it look too spammy.