Women Online
Hello All u ladies out there,
I am working on a website for women - which would sell cosmetics online.
I would like to get your opinion and suggestions on what a women likes / dilikes when she is online...
some features that u always wanted in a website...but could not voice..them.
heres is your chance...let me know what u have to say.
Men...if u have any suggestions too - pool in.
thanks A LOT.
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fairhousing posted this at 06:59 — 13th August 2000.
They have: 1,587 posts
Joined: Mar 1999
pictures of ur products and assurances that ordering (credit card) from ur site is safe.
Mike Fisher posted this at 14:42 — 13th August 2000.
They have: 429 posts
Joined: Jul 2000
I'm not a woman [sorry, guys] but one thing that I -always- hear whenever my girlfriend goes online:
"Mike! I can't use this damn thing! Fix it!"
Which usually means that she's stuck in a web site.
I'd do my damnedest to make it as easily navigatable as possible.
Mike Fisher - TWF Conquerer
"Don't trust a spiritual leader that cannot dance."
JP Stones posted this at 18:11 — 13th August 2000.
They have: 2,393 posts
Joined: Nov 1998
From a design point of view I would put some research into colour shcemes.
I would push quality of product literature more than free offers as research of thi skind has shown that the ladies are less drawn to free offers.
JP
JP Stones
Perforated Edge - Tearing Through Convention
A UK Based Creative Communications Agency
webguru posted this at 18:57 — 13th August 2000.
They have: 58 posts
Joined: Nov 1999
Thank u guys/gals,
these all sound really useful and any second thought or fresh ones..LET THEM keep coming in.
thanks once again.
Megan posted this at 16:00 — 14th August 2000.
She has: 11,282 posts
Joined: Jun 1999
Lets see...
For cosemtics it will be very important to show all of the available shades as accurately as possible. And not tiny little colour boxes either. Make-up is something that most women would have a hard time buying without trying first. It would be good to have some sort of an interactive component that would help women decide if the product or shade would work for them (ie. warm/cool/neutral colouring indications).
Good navigation is always important of course. Basically I don't think there are a lot of specific design elements that would appeal to women in particular. Probably a light looking design in cool colours (colours that make-up might come in)
It might be nice to add on some extras to keep people coming back, like advice columns, FAQ, interviews with professional make-up artists and stuff like that.
Megan
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