Megan — Mon, 09 Aug 2004 20:57:55 +0000

See how clueless we are ? LOL.

Suzanne — Mon, 09 Aug 2004 19:28:23 +0000

60/40 is usually used for production design, not graphic design. I don't suppose that helps much.

Roo — Mon, 09 Aug 2004 18:45:41 +0000

Are you maybe talking about a 6/4 ratio?

I know print designers use some kind of ratio when designing for really large media such as sigage, trade booth panels etc. etc.

But that has to do with the size you design at something at for large format print.

banners4pennies — Mon, 09 Aug 2004 18:36:34 +0000

no, that's not a rule in print design either ...

Megan — Mon, 09 Aug 2004 15:46:37 +0000

Oh, okay, that explains it a little better. So many of us web designers have no background in print! I always thought that they had secrets

cordedpoodle — Mon, 09 Aug 2004 15:03:13 +0000

Well this is amazing. I have a job I'm trying to get. I have an acquaintence on the inside helping me. Apparently this big time sign making shop uses the 60/40 rule. Like you guys I hadn't heard of it although I had a guess as to what it means.

I also have this question posted on a similar forum.

Out of all the designers who've looked at this, and that's a lot of designers only one guy seemed to know and his answer was my guess also.

60% text and image and 40% white space.

Although it could be visa versa this is what I think it means.

banners4pennies — Mon, 09 Aug 2004 14:32:35 +0000

never heard of it, besides, since when does design deal with formulas?

Megan — Mon, 09 Aug 2004 13:12:13 +0000

Or has this got something to do with text size and line length? I know there are a bunch of forumla's for figuring that out.

andy206uk — Mon, 09 Aug 2004 12:15:09 +0000

I'm not sure what you mean... I've done some research and it either relates to the amount of shop space a store can legally allow for selling adult stuff without a licence or something to do with baseball... Can you expand a bit?